The recent TikTok Product Score update, rolling out in May, aims to optimize how products are evaluated and promoted on TikTok Shop. As a content creator or seller, understanding how this scoring works is crucial to increasing your sales and commissions. From my experience, the new scoring system emphasizes several key factors: product order volume, engagement through videos, content quality, and violations. For example, products with higher order numbers and strong positive engagement scores are ranked higher, making them more visible to shoppers. This means focusing on creating attractive, authentic content showcasing your products can directly influence your product score. Additionally, the update introduces opportunities to request free samples from sellers and encourages creators to generate at least two sales from content to qualify for refunds. This incentivizes creators to pick and promote products with better scores to benefit more. One tip I found helpful is regularly checking each product’s score within your shop dashboard to identify which items need more promotion or content improvement. The update also highlights the importance of avoiding content violations, as accumulating violations can negatively impact your overall content score, reducing your visibility and commission potential. Also, TikTok now allows boosting product posts and unlocking benefits once certain score thresholds are met. Combining live streams with product showcases not only enhances the content score due to live contribution bonuses but also builds stronger audience trust. In summary, adapting to this new Product Score update means paying close attention to both product performance data and content quality. Engaging regularly with your audience through videos and live sales, maintaining violation-free posts, and leveraging sample requests can significantly improve your TikTok Shop success under this new scoring system.