Keisuke Honda World Cup commentary shock guarantee

"The Netherlands is big anyway. Toilets are also expensive" (against the Netherlands)

"Crotch? Crotch! The side net is God!" (vs. Tunisia)

"(Second half loss time) I don't need 7 minutes!" (against Sweden)

"Wow in 1, wow in 2, wow in 3" (vs. Brazil)

On June 30 (Japan time), the Japanese national team played against Brazil in the first round of the final tournament of the FIFA World Cup 2026 (North America and Central America World Cup). They lost 1-2 and disappeared from the tournament.

The Japanese national team was called "the strongest team in history." Even before the World Cup was held, the goal was to "win" and see the "best scenery," and the public's expectations greatly increased.

And after the preliminary league began, the TV commentary of "a man" further boosted the attention of the World Cup in Japan. Yes, Keisuke Honda (40), a former Japanese national football team.

The opening words are just a small part of "Honda Goroku," which became a hot topic in TV commentaries. Not only does it explain the situation accurately from a professional perspective, but it is also a big buzz that speaks for the viewer's feelings while calling out "annoying!" in its own way.

On the Internet, Honda-related topics spread with a momentum comparable to the news of the Japanese national team. It was exactly the performance of the World Cup back MVP class that greatly contributed to the expansion of TV viewers.

"Rather than inviting various guests to make a World Cup special program, you can get audience ratings just by putting out Mr. Honda, which is an amazing talent," said a person related to a commercial television station.

Honda's commentary at the previous World Cup Qatar tournament (2022) gained a reputation, and this time he was offered by NHK and commercial broadcasting.

I heard that the fee for one game commentary at the Qatar tournament was 1 million yen. However, this time I explained it on the internet broadcasting station ABEMA. This time it was a terrestrial broadcast (NHK BS commentary on the Brazil game), so I don t think I can get that much. Probably around 500,000 yen per film.

The salary of soccer commentary also changes depending on the person's name recognition and whether he participated in the World Cup with the Japanese national team or not. In the case of terrestrial broadcasting, it is usually about 100,000 to 200,000 yen per film. Considering Mr. Honda's name recognition and this much influence, I think that even 1 million yen per film for World Cup commentary is not high. "(An official of the commercial television station mentioned above)

Honda's attention exploded in the commentary of this terrestrial broadcast. There are rumors that negotiations for the World Cup commentary in four years have already begun...

Mr. Honda has become the most important content indispensable for commentary on the World Cup. In four years, not only NHK and commercial broadcasters, but also streaming video sites will compete with Mr. Honda. It is no wonder that negotiations have already begun behind the scenes. Mr. Honda s appearance fee may be more than 1 million yen per commentary.

However, it is expected that FIFA (International Football Federation) will increase the broadcasting rights fee more than this tournament in four years. If that happens, it will be impossible to pay on terrestrial broadcasting, so like WBC (World Baseball Classic) held in March, Internet distribution services such as Netflix may launch exclusive distribution of the World Cup in Japan. If it is decided to explain with a distribution system that can use funds abundantly, Mr. Honda s salary may increase further and it may be more than 2 to 3 million yen per film. (Advertising agency official)

In the commentary of the Tunisia game, Honda screamed, "It's Ikeike Don Don!." The viewers burst into laughter, but the guarantee four years later was also true.

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