Phaya Tai-Paolo x Shop.BeDee Open Digital Health Ecosystem

📊 Phaya Tai-Paulo x Shop.BeDee opens Digital Health Ecosystem after online health package sales grow more than 32% over 3 years

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It found that the number of users and packages sold through digital channels increased by more than 45%, while Shop.BeDee collected more than 10,000 health packages, covering 16 categories, from health checks, vaccines, specialized tests to genetic and beauty services.

Today, "health" no longer begins on the day we walk into the hospital, but goes from searching through the phone, comparing programs, to planning to take care of ourselves before illness.

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The Phraya Tai-Paolo Hospital chain announced a partnership with Shop.BeDee, a digital health platform under BeDee Powered by BDMS to enhance Thai access to health services through the concept of Personal Healthcare and Proactive Care. The goal is to connect all stages of health care to the same experience, from searching for information, selecting programs, paying, appointments, visits, and follow-up after examination.

This partnership is to design a "personalized health path" to suit each person's age, behavior, risk, and lifestyle, because when it comes to health, One Size Does Not Fit All.

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🧬 Because each age of health has a different problem, according to General Pawanna, director of marketing for the Phra Tai-Paolo Hospital chain, that consumer behavior is changing from coming to a hospital when sick to seeing health as a "long-term investment" to maintain quality of life, but the health care of each generation is not the same.

▪️ Gen Z is focused on mental health and needs accurate and reliable information among a lot of online content.

▪️ Gen Y has the knowledge of health, but the main obstacle is time. Because it is responsible for work, children, parents and personal life, digital platforms are not only a matter of convenience, but a tool that allows health care to happen.

▪️ Gen X began to experience greater risk from chronic non-communicable diseases or NCDs, so demand moved from wide-ranging examinations to risk assessments and spot care plans.

▪️ Silver Age doesn't just need doctors who treat the disease, it needs partners who help care for life after the age of 60 to remain quality. With Thailand likely to enter a society where older people will account for about 1 / 3 of the population by 2033.

There is also a consumer group called "Gen A or Gen AI," which is not defined by age, but uses AI as a starting point to find health information and assess initial symptoms.

The key problem is therefore not just to make information easy to find, but to make medical information accurate, specialist and accessible to consumers in a timely manner.

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Currently, consumers do not only compare the hospital experience with the hospital together, but also compare it with the experience from the daily active digital platform, its speed, ease and continuity, thus becoming the new standard of Healthcare Experience.

The Phraya Tai-Paolo Hospital chain brings the Omnichannel concept to connect all touch points from online to offline, or O2O, with data to help design experiences in two main areas.

▪️ Personal Recommendation recommends health programs and benefits in line with age, attention, and lifestyle ranges.

▪️ Customized Communication choose the content, time, and communication channel to suit each group of service recipients, reducing the wide transmission that may not meet their needs.

The platform therefore helps screen, categorize and get users to more appropriate services.

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According to Sividl Matyagore Managing Director, BeDee Powered by BDMS, health service shopping is different from general products because consumers should not choose from preference or price alone, but from the right health information, risk and advice. Shop.BeDee is more than a Marketplace, but a Digital Front Door that connects quality health services and hospital networks into one area.

Users can more conveniently purchase packages from the Phraya Tai-Paolo Hospital chain, searching, comparing details, and obtaining online access, with key programs such as:

▪️ Phyathai-Paolo x Shop.BeDee Health Check Program

▪️ All You Can Check Program

▪️ Specialized health check package

▪️ popular disease screening program.

▪️ Vaccines and disease prevention services

Some special offers start at 400 Baht with additional benefits and discounts of up to 1,000 Baht per the terms of each program.

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🔐 Today, even if AI can answer health questions in seconds, speed may no longer be the most difficult issue. What is more important is how accurate the data is, whether medical personnel monitor it, and how much responsibility the guidance is for the user. With the partnership between the Phyathai-Paulo Hospital chain and Shop.BeDee, it brings together the strengths of both sides. On the one hand, knowledge, medical personnel, databases, and patient care experiences. On the other is technology, consumer accessibility, and systems that make search, purchase, and use services happen quickly. Therefore, technology does not act as a substitute. Doctors, but act to get people to find information, services, and professionals that suit themselves more.

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✨ The future of Healthcare lies not only in having the most packages to choose from, but in making each person know what services are right for themselves, when to start taking care and where to access reliable advice, and Digital Health Ecosystem is worth reducing the distance between "knowing how to take care of health" and "taking care of it," because the highest cost of treatment may not be the price of medical services, but it is to start taking care of ourselves too slowly, and sometimes the most valuable gift for ourselves and our family may not be a temporary item, but the opportunity to know about health. And have a longer quality coexistence time.

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# PhyathaiPaolo # ShopBeDee # DigitalHealth # PersonalizedHealthcare # ProactiveCare