Buzzfeed is trying to compare its self to Disney in the 70s and 80s 🙄 Babe… no! That’s not how animation works! 🤦♀️ #buzzfeed #ai #supportartists #animation #disneyanimation @LorynBrantz
As someone who has followed both traditional animation and the rise of AI tools in creative industries, I find the comparison between BuzzFeed's AI animation project and Disney's work from the '70s and '80s to miss an essential point. Back then, Disney revolutionized animation not just by embracing new technologies but by placing human creativity and storytelling at the very core of their process. For example, the adoption of Xerox technology streamlined the labor-intensive 'inbetweening' phase but didn’t replace the animators' artistry or narrative skills. BuzzFeed's attempt to rely heavily on AI as a creation tool highlights an important distinction: AI can assist in facilitating technical tasks or augment creation, but it cannot replicate the nuanced human experience that animators bring to characters and stories. AI tools may generate images or movements, but they lack the emotional depth and intentional storytelling that skilled artists imbue in their work. From my experience, supporting artists means recognizing that technology should empower—not replace—the human element. Projects that integrate AI most effectively are those that keep human writers, animators, and storytellers at the helm while using AI to ease repetitive tasks or enhance creative workflows. It's also important to consider the ethical and cultural dimensions of AI in animation. Many artists worry about how AI-generated content could affect their livelihoods and the originality of creative works. In this context, BuzzFeed’s explanation about wanting human creativity "at the core" is reassuring but also reflects the ongoing challenge in balancing innovation and preserving the artistry that connects emotionally with audiences. For fans of animation, understanding these dynamics enriches appreciation for both the craft and the technology behind it. As we look toward the future, creative industries must continue advocating for artist support while exploring AI's potential as a collaborative tool, not a replacement.
















































