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A strategy for the service business at TQM until AI cannot replace it.

Technology, or it makes business faster, more economical, but "what makes people want to buy with us is human understanding."

I think the Sharktook TQM case is another example.

Who does the AI-era service business?

.Money is important, but encouragement and hope are more important

Doing business requires administering both "cash flow" and "self-state of mind."

→ People who can control their emotions, who can control their desires, will decide not to break down when the situation is depressed.

.

Expansion is not just money and reopening.

If the first business is not healthy, the system is not in place, the team is still out of place.

→ Opening a second business = increasing the problem, not increasing the profit.

.

The first set of people in the company was the foundation of the future culture.

TQM's early teams matching the company philosophy had a huge impact on today's growth.

→ Choosing the "first people" is to design the company's DNA along the way.

.

. If the team is not good at care, do not hope that the team will take good care of our customers instead.

The basis of service work = energy from the people inside.

→ Owners who understand people and understand work can "dominate the team."

And the team will continue to "dominate the customer."

.

+

Technology is important, but the service industry requires a pair of "minds."

→ Who focuses on the system but ignores the customer's actual experience?

Finally, customers remember us badly anyway.

.

. The service business will not be swallowed

TQM is thrown with very fine after-sales service.

Since choosing a hospital / garage / care for claims / call-by / help with money for customers

→ AI makes it faster, it's true, but "understanding people's feelings" is still a human strength.

.

If money is in trouble, you have to cut something to save business life.

Choose to leave a business that doesn't survive so that the one who still has a chance to go.

→ Short-term pain is better than the whole board.

.

. Do not borrow money to start a business if the system is not ready.

Sharktug used to do a lot of business with loans. When the '40s crisis, he had to sell everything to clear the debt.

→ The lesson is, "Let the business prove itself first and then use good debt to help expand."

.

So let's summarize it as a short, straight Key Insights like this.

Just heard the story of "Sharktook, the tough woman of the TQM kingdom."

This is one of the cases in which the owner of the service business

"Surviving the AI era" is very tactical...

from Took

2025/12/20 Edited to

... Read moreในยุคที่ AI เริ่มเข้ามามีบทบาทอย่างมากในอุตสาหกรรมต่าง ๆ โดยเฉพาะธุรกิจบริการ หลายบริษัทต่างพยายามเร่งเครื่องใช้เทคโนโลยีให้งานของตนมีประสิทธิภาพมากขึ้น แต่เรื่องราวของ TQM และชาร์คตุ๊กนั้นแสดงให้เห็นว่าความสำเร็จของธุรกิจบริการไม่ได้ขึ้นอยู่แค่กับเทคโนโลยี แต่ยังรวมถึงข้อดีของมนุษย์ในการเข้าใจและใส่ใจลูกค้าอย่างลึกซึ้ง หนึ่งในปัจจัยสำคัญคือการบริหารจัดการสภาพจิตใจของทีมและเจ้าของธุรกิจเอง เพราะในสถานการณ์ที่มีความกดดันทางการเงินและธุรกิจ การที่ผู้บริหารสามารถควบคุมอารมณ์และรักษากำลังใจจะช่วยให้ผ่านพ้นวิกฤตได้อย่างมั่นคง นอกจากนี้ การขยายธุรกิจต้องทำอย่างมีระบบและรอบคอบ เพราะการเปิดสาขาหรือธุรกิจใหม่ ๆ แบบไม่พร้อมมักจะนำปัญหามากกว่ากำไรหากยังไม่มีทีมและระบบสนับสนุนที่แข็งแรง แง่มุมสำคัญอีกอย่างในธุรกิจบริการคือ "คนชุดแรก" ที่เข้ามาร่วมงานกับบริษัท เพราะพวกเขาไม่ใช่แค่พนักงาน แต่เป็นตัวกำหนดวัฒนธรรมและ DNA ขององค์กรในอนาคต ทีมงานที่มีใจรักและเข้าใจปรัชญาของบริษัทจะเป็นแรงผลักดันสำคัญที่ทำให้ธุรกิจเติบโตต่อเนื่อง ในยุค AI ที่เทคโนโลยีสามารถอำนวยความสะดวกจนรวดเร็ว แต่หากขาด ‘Hi-Touch’ หรือประสบการณ์ที่สร้างจาก ‘ใจ’ ของผู้ให้บริการ ธุรกิจบริการเหล่านั้นอาจไม่ประทับใจลูกค้าแต่อย่างใด เพราะการสนับสนุนหลังการขายที่ละเอียดและจริงใจ เช่น การช่วยเหลือเรื่องเคลม การติดตามผล และการช่วยเหลือทางการเงิน เป็นสิ่งที่ AI เองยังทำแทนไม่ได้ เรื่องราวของ TQM ยังย้ำให้เห็นว่า หากธุรกิจเผชิญปัญหาทางการเงิน จำเป็นต้องกล้าตัดสินใจปล่อยธุรกิจที่ไม่รอด เพื่อรักษาธุรกิจหลักไว้ให้ดำเนินต่อได้อย่างยั่งยืน เช่นเดียวกับการตั้งใจพิสูจน์ความสามารถของธุรกิจก่อนจะขยายด้วยการกู้หนี้ยืมสิน นี่คือบทเรียนที่ชาร์คตุ๊กเคยประสบมาและนำมาสู่ความสำเร็จของอาณาจักรหมื่นล้าน สุดท้าย การบริหารธุรกิจบริการยุค AI อย่างชาญฉลาด ต้องผสมผสานเทคโนโลยีที่ทันสมัยกับความเป็นมนุษย์ที่เข้าใจลูกค้าอย่างแท้จริง เพื่อสร้างความสัมพันธ์ที่ยั่งยืนระหว่างธุรกิจกับลูกค้า ซึ่งเป็นภูมิคุ้มกันอย่างดีในการแข่งขันและความเปลี่ยนแปลงในอนาคต

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