Where do my PAID UGC brand deals actually come from? 👀
After working with 500+ brands, here’s a breakdown of where my opportunities come from:
📱 40% TikTok: Brands find me through my content, UGC examples, and creator tips.
📸 40% Instagram: A mix of inbound DMs, brands discovering my portfolio, and relationships I’ve built over time.
💼 10% LinkedIn: Connecting with founders, marketing teams, and agencies looking for experienced creators.
𝕏 5% X (Twitter): Networking with other creators, brand owners, and people in the UGC space.
🤝 5% Repeat Clients & Referrals: Brands I’ve worked with coming back for more content or referring me to others.
Here’s what I’ve learned after years of creating UGC:
You don’t need millions of followers or viral videos to land paid brand deals.
You need a strong portfolio, consistent content that shows what you can do, and relationships with people who actually hire creators.
And don’t overlook repeat clients. A single great project can turn into months of paid work.
UGC creators: Where are most of YOUR paid brand deals coming from? 👇
