japanese fluffy donut has landed in NYC—

I'm donut ? times square has been on my list forever.

i have been waiting for the opening since last year. their instagram account has been active for months and dropping snippets of their donuts 🍩

it’s been a few months since their grand opening. i did not go until July 4th weekend due to the line situation. luckily, there was not line at all (only ~2-3 people before me) on 7/4 🫶🏻

i tried a few things—

🍩 original ($4): it is very soft, airy and pillowy. almost like sponge cake. and most importantly, it is not too sweet.

🍩 matcha nama ($6): same texture as the original. the matcha flavor is really strong (which i love).

🍩 scrambled eggs ($9): same light texture. I love the tomato mayo on top. but I don’t really taste scrambled eggs (it’s really bland). wish they can season it more with some salt and pepper.

🍩 pistachio white chocolate ($7): they do not hold back on the pistachio crumbs and white chocolate sauce.

i put them in the fridge and reheat it the day after for 30 seconds. the texture and flavor are still perfect ✨

#lemon8partner #nycfoodreview #nycdesserts #nyccafes #nycguide

New York
2025/7/10 Edited to

... Read moreOkay, so you've heard the buzz about Japanese fluffy donuts, and if you're like me, I'm Donut? in NYC's Times Square has been on your radar! But beyond just trying a few, let's dive a little deeper into what makes this spot a true gem for dessert lovers and explore their full menu offerings. When I first walked in, the display counter was a feast for the eyes, showcasing a delightful donuts box variety. The OCR even picked up on the fact that they categorize their treats into 'signature,' 'ring,' 'cream,' and 'savory options.' While I highlighted my favorites like the Original and Matcha Nama, it’s worth noting the breadth of their menu. For instance, the 'NY BLT' donut spotted in the OCR is a unique take on a savory option, a far cry from your typical sweet treat! It's clear they're not afraid to experiment, offering more than just sweet rings. Their 'full menu' genuinely surprises with items you wouldn't expect at a donut shop, and it’s always good to check the current prices before you go, as they offer everything from single donuts to larger white box donuts perfect for sharing. What truly sets these apart from your regular American donut is that distinct Japanese fluffy donut texture. It's not just soft; it’s incredibly airy and almost melts in your mouth, a bit like a sponge cake but with that satisfying donut chew. This unique consistency is often achieved through special dough preparation, sometimes involving tangzhong or yudane methods, which keep the crumb incredibly moist and tender. When searching for 'japanese donuts nyc,' this unique light texture is usually what people are craving, and I'm Donut? absolutely delivers. Beyond I'm Donut?, the vibrant Japanese dessert scene in NYC continues to grow. While I didn't try any specific 'japanese chocolate nyc' items at I'm Donut? this time, many Japanese bakeries around the city offer incredible chocolate-infused pastries, mochi, and cakes that share that same dedication to delicate textures and balanced sweetness. If you're looking for a broader 'list of donuts' in the city, exploring other Japanese-inspired bakeries can reveal delightful mochi donuts or even unique savory buns that push the boundaries of what a donut can be. If you're planning your own visit, here are a few tips to make the most of your 'I'm donut? menu' experience. While I got lucky with almost no line on July 4th, I'd recommend trying to go during off-peak hours to avoid waiting. When choosing your donuts box variety, don't be afraid to mix sweet and savory! Even though my scrambled egg donut was a bit bland, the concept itself is intriguing, and other savory options might hit the spot. Also, as I discovered, these donuts reheat beautifully. Pop them in the fridge overnight and a quick 30 seconds in the microwave (or air fryer for a slight crisp) brings them right back to life, perfect for enjoying that white box donuts selection over a couple of days!

1 comment

We talking hair's images
We talking hair

I had one of each of the vegan options. All delicious but pistachio white chocolate was my favorite.