Watch out for these scams today: (and support the ones below all year ‘round ⤵)
🚫 If you see brands talking about their “sustainable packaging” but only today (it’s recyclable at best)…
🚫 If you see influencers giving “sustainable travel” advice that was obvious a decade ago (but only today)…
🚫 If you see politicians giving lip service to “nature” but voting for wars and EVEN MORE fossil fuels…
Be wary. 🤨
- Ask for details.
- Ask questions on that post.
- Vote them out.
Because there are SO MANY people actually creating better options for all of us…
💚 Here are a few of my FAVORITES I’ve been writing & sharing about lately:
- 📚 Support local bookstores & skip ordering from Amazon with
- ✈️ Book flights with the lowest climate impact + Sustainable Aviation Fuel with BookBetter.Travel (code TILTEDMAP for 10 euros off your flight)
- 🫧 Buy refillable skincare products from @Activist Skincare – they’re donating 100 PERCENT of profits to the Natural Resources Defense Council thru Sunday. (Code TILTEDMAP20 for 20% off! Been using them for years.)
- 💨 Remove carbon FROM THE AIR with Tomorrow’s Air, part of @Wren Climate 🌱🍉 (I have a whole YT video about them!)
What are YOUR favorite brands or people who stick up for nature all year around?
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New here? Hi, I’m Ketti! 🙋🏼♀️ I have a master’s degree in sustainability and love sharing realistic takes on sustainable travel + living. 👉Follow for more!
Over the years, I've come to realize that truly sustainable travel and environmental care require more than just buzzwords or one-off efforts tied to events like Earth Day. Many companies and influencers highlight their 'sustainable packaging' or 'green travel tips' only on specific occasions while lacking deeper commitment. From my experience, it’s crucial to research and question these claims continuously. One practical approach I’ve found useful is to seek transparency: does the brand provide clear, accessible information about the materials, carbon footprint, or community impact? For example, supporting local bookstores instead of large online retailers not only reduces shipping emissions but also supports local economies—a win-win sustainable choice. When it comes to travel, booking flights that prioritize Sustainable Aviation Fuel can significantly cut emissions compared to traditional fuel. Using platforms like BookBetter.Travel, which offer this option, shows how technology can aid eco-conscious travel and incentivize lower carbon choices. In skincare and daily products, refillable and fully transparent brands like Activist Skincare stand out. Their commitment to donating profits to recognized environmental organizations further bridges consumer action and impactful giving. Another dimension worth exploring is carbon removal initiatives. Supporting projects like Tomorrow’s Air under the Wren Climate umbrella allows individuals to actively participate in removing carbon dioxide from the atmosphere rather than just offsetting. Finally, I always recommend engaging with online communities, asking questions, and holding brands and politicians accountable. Voting with your wallet and your ballot can drive systemic change. Real sustainability is a year-round commitment grounded in informed choices, ongoing learning, and support of those genuinely dedicated to preserving our planet—not just convenient marketing messages. Remember, Earth Day is every day, and protecting our one and only planet requires consistent vigilance and thoughtful action.