If you don't want to be ruined!! Adjust the business to 2026.

Thai consumers are clearly divided into two sides. If they do not pay expensively for "happiness / value," they will save for "value."

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👉🏻 2026, if your business is a business that can do everything for everyone, but not in any way, you have to adapt.

An SME without a clear position is at the most disadvantage because it cannot fight the price and does not have enough value to pay more.

This year, your product has to be undeniable, or it has to be so good that they will pay more, because the market for the unfeatured public has no room left.

📖, for example, a wood furniture store, a medium-quality job, modest prices, he tried to fight the big mall with some price cuts in exchange for better services, but last year's sales went downhill.

The error is that he is trapped in "semi-consistency," and the customers who focus on saving go to bigger, cheaper brands, and the customers who have money go to buy a design brand with a cool story, so this store becomes "the choice no one chooses."

After choosing a side, he decided to give up the price and switch to furniture for a particular "pet humanization house," using scratch-resistant wood and a cat's sleeping compartment. He raised the price by 40% and got a new group of customers who were ready to pay immediately because he didn't just sell cabinets, but he sold "animal lovers' happiness."

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Conclusion

❌ Stop: Stop marketing for everyone

✅ Start: Choose a clear position, one on "worthiness" or one on "mental value."

💡 shortcut in 2026 is to "narrow it down to widen." The more you choose a specific group of customers, the more price-setting power you have.

Time Machine

Every Voice • Every Story • For SME