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How to distinguish "overprice" and "priceless" 💸

"Overprice" is a word that is often heard, is it really expensive nowadays, or is it really expensive? Today, let's look at the factors that make something "expensive." This post focuses mainly on food and

Drink. 🍽️

🍦 size: Compared to the same or similar types of products, is the size reasonable? If it is small and expensive, it may tend to "overprice." The example we can imagine is gelato ice cream that friends can compare, such as rintaro, parameter, gelateria kitokki.

Location 📍: Another relatively important factor is location. Customer density and quality of space affect rents. The higher the rent, the higher the profit, the higher the price. Consider whether your favorite items are sold at a shopping mall, around a BTS / MRT station, or a personal / roadside area.

🍵 raw materials: The grade of raw materials greatly affects the price of goods. Imagine whether the raw materials used by the store are premium grades imported from abroad or common raw materials.

📣 Brands: Finally, there is also the branding value of each product, whether it is advertising or celebrity ownership, which varies the ability to set high prices. Perhaps the store thinks that the customer has the power to buy or wants to buy to support their favorite owner.

What do friends think about these factors that affect the "overprice" of the product, or if there are other comments, can be shared under the comments. 🤗

# Comparison of goods # Lemon 8 Howtoo # Financial knowledge # Expensive stuff # Expensive but good

5/3 Edited to

... Read moreจากประสบการณ์ส่วนตัว การแยกแยะระหว่างสินค้าที่แพงเกินจริงกับสินค้าที่แพงสมราคานั้น สำคัญอย่างมาก โดยเฉพาะกับอาหารและเครื่องดื่มที่เราเลือกบริโภคทุกวัน - ขนาดของสินค้าเป็นสิ่งแรกที่ผมสังเกต ถ้าขนาดเล็กแต่ราคาสูงกว่าเจ้าอื่นที่ขนาดใหญ่กว่า ก็อาจเป็นสัญญาณของสินค้าที่ถูก overprice ตัวอย่างเช่น ไอศกรีมเจลาโต้บางเจ้า ราคาสูงแต่ปริมาณน้อย จากนั้นลองเปรียบเทียบกับร้านที่ใช้วัตถุดิบเกรดพรีเมียมก็จะเห็นความแตกต่างได้ชัดเจน - สถานที่ก็มีผลกับราคาสินค้า ร้านที่ตั้งอยู่ในห้างสรรพสินค้าชั้นนำ หรือใกล้สถานี BTS/MRT มักตั้งราคาสูงเพราะค่าเช่าที่แพง ดังนั้น แม้ว่าราคาจะสูง แต่ก็อาจจะสมเหตุสมผลกับต้นทุนที่ร้านรับผิดชอบ - วัตถุดิบเป็นอีกปัจจัยสำคัญ วัตถุดิบเกรดพรีเมียมนำเข้าจากต่างประเทศย่อมทำให้ราคาสินค้าสูงกว่าใช้วัตถุดิบทั่วไป ยิ่งถ้าสินค้าถูกโฆษณาว่าใช้วัตถุดิบพรีเมียม ก็ช่วยสนับสนุนเหตุผลของราคาที่สูงขึ้นได้อย่างชัดเจน - เรื่องแบรนด์และการตลาด การมีคนดังเป็นเจ้าของ หรือการโฆษณาอย่างหนักย่อมทำให้ราคาสินค้าสูงขึ้น เพราะลูกค้ายินดีจ่ายเพิ่มเพื่อสนับสนุนเจ้าของหรือเพราะความเชื่อมั่นในแบรนด์ ผมเชื่อว่าการเข้าใจปัจจัยเหล่านี้ช่วยทำให้เรากลายเป็นผู้บริโภคที่ฉลาดขึ้น ไม่เพียงแค่ดูราคาแต่รวมถึงคุณค่าที่สินค้าและบริการนั้นนำเสนอจริงๆ และควรเปิดใจเปรียบเทียบสินค้าหลากหลายร้าน เพื่อค้นหาสินค้าที่ยอมจ่ายในราคาที่คุ้มค่ากับประสบการณ์และคุณภาพที่รับได้จริงๆ ท้ายที่สุดแล้ว การแบ่งปันความคิดเห็นและประสบการณ์เกี่ยวกับสินค้าราคาแพงในชุมชน จะช่วยให้ทุกคนได้ความรู้และมุมมองที่หลากหลายมากขึ้น

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