Why is naming a brand so hard?!
Hey Zesties! 🍋
Naming a brand is HARD.
We knew from the start that we wanted a name that feels cosmic because it just sounds right. But knowing the vibe and actually finding the name are two very different things.
We spent around one whole month going back and forth.
Because we were so stuck, we turned to a brand naming website just to get some inspiration. The name it suggested was Jessica… or something similar. Apparently it had a beautiful meaning tied to a Goddess.
But let’s be real, who will name their crystal brand Jessica???
Instantly rejected. 😒
Then we went down another rabbit hole: websites that has names related to Gods and deities from different beliefs. That’s when we came across the name “Juno.”
I was sold immediately. Not because of the Goddess meaning but because it reminded me of the horror movie “Ju-on.” 🥸
I thought it was cool. My cousin?
Absolutely not.
After many more discussions, overthinking, and mild frustration, she suddenly came up with EONS.
And then, it’s as though something shifted, during one of our logo discussions she said, “What if it’s To Eons instead?” That was the moment it all clicked. It reminded us of Buzz Lightyear’s iconic line, “To infinity… and beyond!”
And just like that, after one full month of thinking, the name was finally settled. To Eons.
Okay but, the professional way of telling this story would be:
The name represents a commitment to build this business together, through time, growth, and challenges.
It took us a month, a horror movie reference, a rejected Goddess name, and Buzz Lightyear energy to get here.
Okay, but later we realised that when written together, “To Eons” looks like “Toe Ons”. By then, it was too late to change anything. Lmao.
To infinity and beyond,
Shi Min
#smallbiz #MyLemon8Diary #smallbusinesslemon8 #Brandname #crystalbracelet
Choosing a name for your hair salon that feels premium but still approachable is a challenge many new business owners face. From personal experience, I found that the best names often come from blending meaning, vibe, and a touch of uniqueness that resonates with your brand identity. First, think about the feeling you want your salon to evoke. A premium name usually suggests elegance, exclusivity, or sophistication, while approachability means it shouldn't sound too intimidating or uninviting. For example, names that use soft sounds or combine classic and modern elements tend to work well. Next, consider drawing inspiration from mythology, literature, or words that carry positive connotations. Just like we explored Goddess names such as Juno for our crystal brand, you can explore similar themes that suit your salon’s style. However, ensure the name feels genuine to you and your target clientele. Domain availability is crucial in today’s online world. Once you shortlist names, check if suitable domain names are free. Often, slight modifications or adding descriptive words like "studio" or "salon" can help secure an available domain. Also, avoid names that might have unintended funny pronunciations or spellings when said aloud or written together, which can distract customers—as happened when we realized our brand name "To Eons" looked like "Toe Ons." In conclusion, take your time brainstorming, get inspired from diverse sources, test how names sound out loud, and verify domain availability early. This process might take a while but ultimately leads to a name that feels right and helps your salon stand out.