In my journey of building a successful business, I realized early on that relying on guesswork or limited information wasn't enough. I purchased various courses and invested in products created by others, even some that seemed unlikely to deliver at first glance. This approach was driven by my desire to thoroughly research and understand what truly works before committing fully. One key lesson I learned is the importance of deep investigation—"Investigar si quieres que tu negocio funcione hacerlo" (which translates to 'If you want your business to work, do the research'). This means not only consuming material but also critically evaluating the credibility of the source, comparing different methods, and applying what fits best to my specific context. By doing this research, I gained insights that helped me make wiser investments, avoiding common pitfalls that many entrepreneurs fall into. It also built my confidence to trust my own judgment and tailor strategies to my business needs. I encourage anyone serious about growing their business to take this investigative approach, leveraging knowledge from diverse creators, but always testing and adapting the strategies learned. This process transforms investments in education and products from mere expenses into strategic tools that propel your business forward. Remember, success rarely comes overnight; it requires patience, learning, and smart decisions backed by thorough research.