Lest. We. Forget.

ANZAC Day, observed annually on April 25, is a profound occasion that holds deep meaning for Australians and New Zealanders alike. It marks the anniversary of the landing of the Australian and New Zealand Army Corps (ANZAC) at Gallipoli during World War I—a campaign remembered for its bravery, endurance, and tragic losses. In my own experience, participating in ANZAC Day commemorations has been a moving reminder of the sacrifices made by those who served. Attending dawn services or local memorial events allows us to pause and reflect on the courage and commitment of veterans and current service personnel. Many communities host sunrise ceremonies, parades, and wreath-laying tributes. These activities provide a communal space for remembrance and education, especially for younger generations who may not be as familiar with the historical significance. Moreover, ANZAC Day extends beyond military remembrance; it serves as a call to appreciate peace and the freedoms preserved by those who served. Some families keep personal traditions, such as sharing stories or preserving memorabilia, to keep this history alive. Brands and organizations often participate in respectful observance. For instance, Tupperware’s recognition of ANZAC Day on April 25 highlights how diverse groups honor this day, reinforcing its importance across Australian society. If you plan to partake in ANZAC Day events, consider researching local services or even inviting friends to join you. Sharing this experience deepens collective memory and gratitude. Ultimately, "Lest We Forget" is more than a phrase—it's a powerful reminder to cherish and respect the sacrifices made for our freedoms, encouraging ongoing reflection throughout the year.