Recommended 5 books that novice entrepreneurs should read 📚

Recommended 5 books that novice entrepreneurs should read 📚

A good book is like a map and compass that will guide a novice entrepreneur to fight problems that can be encountered each day and create even more new things.

1.The Lean Startup by Eric Ries

Starting a business doesn't require huge capital or years of time.

"The Lean Startup" presents a revolutionary concept in business.

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It emphasizes the creation of "experimental and learned" products or services.

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With limited resources and continuous improvement based on customer feedback.

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The author, Eric Ries, has described the key principle is

Build-Measure-Learn Feedback Loop

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That allows entrepreneurs to quickly test business assumptions.

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For example, if you want to open a cafe, instead of renting money, buying an expensive coffee machine,

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Let's start by making pop-up coffee, sold in a small flea market.

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To test what kind of coffee customers like, what the atmosphere looks like, and use the data they have improved before making a big investment.

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This book teaches us to reduce risk by creating a Minimum Viable Product (MVP).

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Or products with the minimum functionality to bring to market as quickly as possible.

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And learn from real users to develop and improve to meet the needs of the market as much as possible.

2.Zero to One by Peter Thiel

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"Zero to One" isn't just a book about business.

But it invites us to think big and innovate that hasn't been there yet.

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Peter Thiel, PayPal co-founder and prominent Silicon Valley investor

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It is pointed out that competition in the already existing market (going from 1 to n).

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It is difficult and often ends up being just a commodity (commodity) that has to compete with each other at a price.

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But to truly innovate (going from 0 to 1) is to create Monopoly.

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Or a monopoly on what you do. Because you're the first and only one who can do that.

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When Google was founded, for example, they didn't just create a better Search Engine.

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But create a Search Engine that reinvents the way global data is accessed.

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"Zero to One" thinking is to question what is.

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And look for ways to create unprecedented value, which will lead to real market leadership.

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[In the context of the book, we may be inspired, or ideas that may allow us to look at the same story in a different perspective. However, in the context of the book, the author is conveying a startup that may change the world. But if we are just a little person, not a big business, we can see that this book may not apply to all businesses, or to a small person, it depends on the individual perspective.]

3.The E-Myth Revisited by Michael E. Gerber

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Many people have dreams of owning a business.

But often business turns out to be a trap that causes owners to work harder.

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The book delves into the "entrepreneurial misunderstanding (E-Myth)."

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Who believes that being an expert in a particular job can make it successful in that particular business.

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Michael E. Gerber explains that being a good dessert maker doesn't mean you run a bakery well.

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Because doing business has to consist of different roles: * * Technician * * (Workman), * * Manager * * (Managed Executive), and * * Entrepreneur * * (Entrepreneur) looking for opportunities and the future of the business.

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Gerber reiterates the importance of building a clear system, or functional system, so that a business can run on its own without being too dependent on its owner.

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Like creating a franchise where all branches can operate to the same standards.

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Even if the owner doesn't take care of every step of the way so you have time to focus on growing the business, not on your day job.

4.Purple Cow by Seth Godin

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In an age where goods and services are available, it is necessary to stand out and attract customer attention.

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Something Different Seth Godin's "Purple Cow" challenges entrepreneurs to give up the idea of being a "normal cow" that harmonizes with the herd, and become an eye-catching and memorable "purple cow."

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He points out that in a world full of advertisements and stimuli, consumers tend to ignore ordinary things already.

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So to be successful, you have to create a "remarkable" or "memorable" product or service that people want to talk about.

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For example, instead of making a coffee shop with the same menu everywhere, try inventing a special coffee that nobody likes.

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Or create an exotic store atmosphere that becomes Talk of the Town.

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Creating a "purple cow" isn't just about doing something different, it's about creating something so different and valuable that customers want to tell each other, which will lead to strong and lasting branding.

5.Start with Why by Simon Sinek

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The book doesn't teach you how to "do anything."

But teach you to discover "why" you do such things.

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Simon Sinek, a famous thinker and writer, presented the Golden Circle concept, or Golden Circle, consisting of Why (Why), How (How), and What (What).

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It points out that successful and influential organizations like Apple, Martin Luther King Jr., or the Wright Brothers all start with communications from "Why."

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Or their primary purpose, not just the products or services they offer.

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Apple, for example, doesn't just say, "We make beautiful computers," but says, "We believe in challenging what is, thinking differently, and our computers are just one tool for doing that."

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Discovering the "Why" of your business will allow you to inspire the team; attract customers who believe the same thing.

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And make a lasting difference in the market, because people don't buy "what you do," but they buy "why you do it."

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