Dive into history at the Jelly Belly Factory!

If you’re a candy lover or just curious about the fascinating history behind one of America’s most iconic jelly bean brands, the Jelly Belly Factory is truly a must-visit destination. Since 1869, the Goelitz family, who started the company, has been crafting a wide variety of confections, evolving from a humble candy maker to a colorful candy wonderland. During your visit, you can explore the Jelly Belly Museum where the story of jelly beans comes to life, from the classic flavors you grew up with to adventurous new options like Boba Milk Tea, inspired by notable cultural tastes. The factory tour offers a unique behind-the-scenes experience showing how these tiny beans are made with precision and care—so you’ll learn the science and art behind the jelly bean magic. Don’t miss the chance to relax at the Jelly Belly Cafe, perfect for refueling during your visit. You can also pick up sweet souvenirs from the Jelly Belly Shop to take a piece of your candy adventure home. The entire experience is designed to satisfy your sweet tooth and deepen your appreciation for candy heritage. Whether you are traveling with family, friends, or fellow candy enthusiasts, the Jelly Belly Factory promises a colorful, delicious journey through candy history that’s both educational and delightful. Be sure to check the official website at jellybelly.com for up-to-date visiting hours, special events, and any health and safety guidelines. Experience firsthand where the jelly beans come to life and taste why Jelly Belly continues to be a beloved candy brand worldwide. From its rich history since 1869 to its contemporary innovations, the factory tour truly offers a nostalgic yet fresh adventure for all ages.