I went to Ulta to go smell some of the new fragrances that were out, and of course I walked the entire store and I see this display on its own stand in the back of the store away from all the fragrances………These. Are. Amazing!! Next time you are in Ulta find these and smell them!! Ellis Brooklyn…the new Vanilla Salt perfume is so good! Creamy and the BEST vanilla I have tried in a while! Has anyone smelled these?? How do you like them?
... Read moreOkay, so like many of you, I'm always on the hunt for that perfect scent, that signature fragrance that just clicks. And honestly, Ulta has become my go-to playground for discovering new perfumes and even some great colognes! Beyond just stumbling upon gems like the Ellis Brooklyn collection, I've picked up a few tricks for navigating their fragrance aisles.
First off, don't be afraid to explore every corner. My amazing find of Ellis Brooklyn's Vanilla Salt, Sweet, and Salt Eau de Parfums wasn't in the main, brightly lit section. It was tucked away on its own display, almost like a secret waiting to be found! So, next time you're in an Ulta, make sure you do a full sweep. You never know what hidden treasures you might uncover.
When it comes to sniffing out new favorites, I always recommend taking your time. Don't spray everything at once! Grab a few blotters, spray one scent per strip, and then walk around the store for a bit. Let the top notes settle and see how the middle and base notes develop. For example, with Vanilla Salt, those Sea Salt Accord, Whipped Cream, and Vanilla notes truly shine after a few minutes, turning into this warm, cozy, yet sophisticated aroma. It’s not just a sweet vanilla; the salt gives it an unexpected, alluring twist.
And speaking of notes, understanding common fragrance families can really help narrow down your search. If you’re like me and adore gourmands, look for notes like vanilla (obviously!), marshmallow (hello, Ellis Brooklyn Sweet with its Pear, Violet, and Marshmallow!), caramel, or chocolate. If you prefer something fresh and aquatic, scents with Sea Salt Accord, like Vanilla Salt, or Aquatic Musks (like the Ellis Brooklyn Salt, which also has Ylang Ylang and Tahitian Tiare for a tropical floral vibe) are usually a good bet. For those who lean into more traditionally 'cologne' scents, Ulta often has woody, spicy, or citrus-heavy options too. Don't let gender labels limit you; many fragrances today are truly unisex!
Another tip: don't hesitate to ask for samples, especially for higher-end Eau de Parfums. A scent might smell one way on a test strip and completely different on your skin due to your body chemistry. Living with a sample for a day or two can save you from buyer's remorse.
Finally, keep an eye out for gift sets! The OCR mentioned a gift set for the Salt Eau de Parfum, and these are often fantastic value. They usually come with a matching lotion or travel spray, which is perfect for layering your scent to make it last longer or for touch-ups on the go.
Finding your perfect fragrance at Ulta is an adventure. Whether you're after a creamy Vanilla, a fruity floral like Sweet, or a unique salty aquatic scent like Salt, the key is to experiment and follow your nose. Happy sniffing!
snell so good