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Perfume special order case + foil stamping

4 days agoEdited to

... Read more香水のパッケージはその商品価値を大きく左右します。特に特注ケースに箔押し加工が施されると、一気に高級感が増し、ブランドイメージを強化できます。私も以前、自分で香水をプレゼント用に特注ケースを作ってみたのですが、箔押しを利用したことで少しのコストアップながら製品全体の印象が格段に良くなりました。箔押しは光沢や質感のある金や銀の色でロゴや模様を際立たせ、見た目も触り心地も上品になります。特に香水シャンプーのようなプチプラ商品でもケースのクオリティを高める工夫は販売戦略として非常に効果的だと思います。ケースティファイなどの専門メーカーでは、ユニークな形状と箔のデザインを組み合わせたパッケージが多数あり、自分のブランドイメージやターゲット層に合わせたカスタマイズが可能です。また、私が試したのはストロベリーパウンドケーキを模したようなかわいらしいケースでしたが、こういった独自の形状のケースに箔押しを施すだけで、店頭での存在感もアップ。高級感を演出するために、紙質もエンボス加工やマット仕上げと組み合わせるとさらに効果的です。パッケージデザインは商品の顔なので、細部にこだわった箔押しケースで差別化を図るのは大切ですね。

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