2025 K Beauty Hall of Fame
Skinsquared and Ulta partnered to feature some of Korea’s most outstanding beauty brands right now. Upon entry you were handed a mini booklet featuring each brand to explore. At each booth there was an interactive activity or a chance to win a prize or samples. As you made your way through every brand’s booth, you would receive a stamp. After you collected all your stamps you could pick up your tote bag full of $150+ worth of goodies. There were also panels with influential K beauty icons. This was such a fun event and I was able to try so many new brands!
July 18-20
11 am - 8 pm
NYLA Studios
The 2025 K Beauty Hall of Fame event, hosted in partnership with Skinsquared and Ulta at NYLA Studios, provided an immersive experience celebrating Korea’s elite skincare and cosmetics brands such as VT Cosmetics, fwee, ma:nyo, TIRTIR, and others. Attendees received a mini booklet to explore various brand booths, each offering interactive activities, sample giveaways, and chances to win prizes. As participants visited each booth, they collected stamps that could be exchanged for a tote bag filled with over $150 worth of premium K-beauty products, making the event both engaging and rewarding. This event took place from July 18 to 20 between 11 am and 8 pm at 1541 N Cahuenga Blvd, Hollywood. It featured influential K-beauty icons and brand panels, offering attendees expert insights into the latest trends and innovations in Korean skincare and makeup. The Hall of Fame setup created a skincare heaven atmosphere, drawing beauty enthusiasts eager to experience new products and brands firsthand. The 2025 event highlighted notable products like VT Cosmetics’ Reedle Shot, ma:nyo’s wrinkle care solutions, and TIRTIR’s popular skincare lines. Attendees could customize their beauty experience by choosing moods such as happy, romantic, or focused, allowing brands to tailor product recommendations accordingly. This personalization reflects the growing trend in K-beauty toward customized skincare regimes to meet individual needs. Overall, the 2025 K Beauty Hall of Fame was a memorable celebration of Korean beauty culture, delivering an interactive, educational, and fun marketplace for both newcomers and longtime K-beauty fans. Its partnership with Ulta underscores the increasing global reach and influence of Korean beauty brands in mainstream Western markets. For those seeking authentic K-beauty experiences, this event combined innovation, community engagement, and exclusive rewards, setting a high bar for future beauty expos.