Starting a business with limited capital in a bustling city like New York is no small feat. Many aspiring entrepreneurs face similar challenges, including landlords hesitant to rent to startups without proven financial success. The journey of a CEO who labels herself as "broke" yet refuses to give up is a testament to resilience and creativity in business. Pop-up shops have become a popular strategy for small business owners to test markets, build brand awareness, and generate income without the extensive commitment and expense of a permanent store. By hosting multiple pop-ups, the CEO gains valuable customer feedback, hones marketing strategies, and builds a loyal local following. Each event acts as a stepping stone towards the ultimate goal of opening a permanent boutique in a prime NYC location, which can come with high costs like rent, renovations, and other operational responsibilities. Manifesting a $950,000 target may sound ambitious or even "delusional" to some, but setting such clear financial goals is essential for motivating entrepreneurs to push beyond obstacles. This mindset aligns with the philosophy that bold dreams paired with strategic action can drive success in highly competitive fields like fashion. Networking within targeted communities — such as #smallbusinessowner, #founders, and #nycboutique — also plays a vital role. By connecting with other entrepreneurs, one can exchange valuable insights, share resources, and find potential collaborators or mentors. Engaging with niche markets, including #koreanfashion, broadens the product appeal to specific audiences and helps build a differentiated brand identity. The experience also highlights the importance of adaptability and persistence. When faced with rejection from landlords or initial failures, recalibrating through pop-up events rather than giving up keeps the entrepreneurial spirit alive. It encourages business owners to leverage every opportunity to gain traction before investing in a permanent location. In sum, starting "broke" in the world of New York City retail requires more than just capital; it demands determination, resourcefulness, and community engagement. For those on similar journeys, embracing pop-ups as both a business strategy and a manifestation tool can open doors to growth, visibility, and eventually, a thriving, permanent presence in the market.