Email Pitching is the best way to land deals 🍋🍋

2025/3/29 Edited to

... Read moreGetting those dream brand collaborations as a UGC creator often feels like an art form, right? I've been there, staring at an empty inbox, wondering if my perfectly crafted pitch just disappeared into the void. Over time, I’ve learned that while a great initial pitch is key, the real magic—and where many opportunities are lost—lies in the follow-up and how you manage the outreach process. It’s not just about sending your partnership pitch; it’s about sending it strategically and knowing exactly when and how to follow up with potential partners. First, let's talk about the channels: DM or Email. I've found that both have their place. For initial contacts with smaller brands or if I'm responding to an Instagram story asking for creators, a well-structured DM can be super effective. It's quick, direct, and often feels more personal. However, for established brands or if I'm proposing a more comprehensive campaign, email is my go-to. It allows for a more professional tone, attaching a media kit, and really showcasing my portfolio without hitting character limits. Regardless of the channel, remember that first impression! The OCR mentioned 'UGC Pitching Secrets' and 'subject lines' – a killer subject line or opening hook in a DM is crucial to even get them to open it. Personalizing your copy is non-negotiable; brands can spot a generic template from a mile away. Now, for the part that everyone dreads but is absolutely essential: the follow-up. The low click queries highlighted the need to 'follow up politely if they don't reply in 2 days.' This 2-day mark is a sweet spot I’ve also discovered. It’s long enough not to seem pushy, but short enough that your initial message is still fresh in their mind. My biggest tip? Don't just resend the same message! As the OCR hinted with 'new hook,' your follow-up should add value or offer a fresh perspective. Maybe you saw a new product launch from them, or you noticed a recent trend that aligns perfectly with your UGC style. Frame your follow-up as, "Just wanted to gently bump this to the top of your inbox! I was just thinking about [their new product/recent campaign] and had an idea for how my content could really amplify it, like [brief, fresh idea]." This shows you're engaged, not just spamming. Another thing I swear by is maintaining a professional signature, especially for emails. It adds credibility and makes it easy for brands to find your portfolio and contact info immediately. I also keep a simple spreadsheet to track every pitch I send out – who I pitched, when, what I offered, and when I need to follow up. This system ensures I never miss a potential opportunity and avoid double-messaging. If after two follow-ups (spaced about 3-5 days apart), I still don't hear back, I usually archive that lead for a few months and try again with a completely fresh angle later. Sometimes timing just isn't right, and that's okay! Remember, perseverance is key in this game. Every 'no' or 'no reply' brings you closer to a 'yes.' By mastering the art of sending detailed pitches and polite, value-driven follow-ups, you'll significantly increase your chances of landing those exciting brand partnerships. If you’re looking for a starting point, having a solid UGC Pitch Template can be a game-changer – it’s like having a blueprint for success!

25 comments

Aliyah Vasquez's images
Aliyah Vasquez

Template

Melody Fathi's images
Melody Fathi

Template please! Ty for your help

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An open pink box containing two product boxes, one pink and one blue, both labeled "SUMMER FRIDAYS." An overlay shows email addresses: "ola@soldejaneiro.com," "partnerships@charlottetilbury.com," "contact@dior.com," and "partnerships@bissell.com."
PR EMAIL LIST 💻💵
PR emails that you can use right now! 💌 If you're a micro-influencer looking to connect and reach out to brands l've got you covered. It's time to start pitching yourself to these amazing brands! Feel free to use these emails to start pitching to brands today! And don't forget
Faith | UGC

Faith | UGC

152 likes

A woman with long dark hair, wearing a black crop top and blazer, sits against a white background. Text overlay reads: "You Need This In Your Bio IF YOU WANT BRAND DEALS," introducing tips for content creators.
YOU NEED THIS FOR BRAND DEALS.
Follow for more content creator tips 💗 #influencersuccesstips #branddeals #contentcreatortips #fyp #howtogetbrandcollabs
Amber Shay

Amber Shay

184 likes

An open cardboard box contains various skincare products from 'SUMMER FRIDAYS' in green, blue, and orange packaging. The image has text overlays: 'Email templates to land your first PR/collab' and 'Free Skincare in Recyclable Packaging'.
Two bowls of pasta with red sauce are on a wooden table, accompanied by a glass of water, chili flakes, and grated cheese. An overlay asks: 'Ask yourself: Are you reaching out as a micro influencer/influencer OR a UGC creator?'
A shelf displays numerous blue cans of 'Day One Sparkling Water + CBD' in Grapefruit and Lime flavors. Text overlays explain: 'Why this matters:', 'Influencers = posting on your socials + should have a media kit', and 'UGC creators = posting on brands socials + should have a portfolio'.
Email templates I use to get UGC deals ✨
Out of all the questions I get on Lemon8, the most asked one is “what do I say when I email brands?” So… let’s talk about it!! First things first I want you to ask yourself are you trying to be an influencer, or are you trying to be a UGC creator? Influencer = posting brand deals on your
Erin Leeper

Erin Leeper

188 likes

A laptop screen displays an email pitch to Colourpop from Monica Silva, with overlay text "DON'T DO THIS IN UGC," illustrating a common email pitching mistake. The email mentions a UGC portfolio and asks for a call.
STOP MAKING THESE EMAIL PITCHING MISTAKES!
I’ve made these mistakes myself— but here’s what I’ve learned… Brands don’t care about your follower count, likes, saves, etc. 🩷 What Brands Look for: • Content that Sells: What results have your work provided for brands you’ve worked with? • Your Content Style: Providing your UGC IG or TT
Monica Silva

Monica Silva

117 likes

A grey box contains a matching pouch and four skincare products from the brand rhode. Text overlay reads "rhode your sign to email those brands" with an arrow, encouraging content creators to reach out for collaborations.
A partial list of brands from 'amika' to 'drunk elephant' is displayed, showing their names and corresponding email addresses for potential partnerships or PR inquiries, numbered from 3 to 28.
A continuation of the brand contact list, featuring names from 'feat clothing' to 'kylie cosmetics' with their respective email addresses for collaborations or PR, numbered from 36 to 61.
your sign to email those brands!!
step out of your box and pitch yourself! Receiving consistent collabs starts with pitching yourself to brands and putting yourself out there 🤍 here are some email brands for you! #brandcontentcreator #prgifted #foryoupage #lemon8creator #viral
hawa ౨ৎ

hawa ౨ৎ

48 likes

An open cardboard box contains several round containers of ready-to-eat oats. The image is titled "How to: GET YOUR FIRST PR PACKAGE," illustrating a product delivery.
An open cardboard box holds three cans of superfruit soda and a small yellow package, cushioned by bubble wrap. Text reminds viewers that "Your first deal may not happen overnight."
An open cardboard box displays a bag of coffee, a shaker bottle, and a packet of overnight oats. Overlays detail "STEP 1: Create/have an active social media," "STEP 2: Create a portfolio/media kit," and "STEP 3: Email/DM brands!"
Getting your first PR/ paid brand deal ✨💸
What if I told you getting PR packages is not as difficult as it may seem? With just 3 simple steps, I was able to get over 10 packages and 2 paid deals within my first month of doing UGC/ micro influencer content creation! ⬇️ 1. Create a social media account + be active: if you want to land
Erin Leeper

Erin Leeper

151 likes

PR EMAIL ✨👀
⭐️ PR emails YOU should pitch to ⭐️ 📈 If you want PR + brand deals, here are a few emails you can use to start! 💌 remember to add your media kit/ portfolio as well as a link directly to your socials ✅ only email companies that you would actually genuinely enjoy! Keep it genuine! 🎀 if y
Erin Leeper

Erin Leeper

1044 likes

The image displays various pastel-colored skincare products, including bottles and a capsule, along with small gold earrings, on a light surface. Overlay text reads "UGC TIPS for creators" and "lemon8 @alanisramireza."
A piece of paper titled "BRAINSTORM" lists three tips for creators: define niche, know audience, and choose a vibe. A pink laptop and paper airplane are also shown on a crumpled paper background.
The image shows a person with a towel on their head, reflected in a mirror, with overlaid text titled "BUILD TRUST." It lists four tips for building trust, including consumer review statistics and engagement advice.
Want to land paid brand deals as a creator?
Build your brand before you pitch one… 💡This UGC guide breaks it down: 1. Brainstorm your niche + vibe 2. Learn how to build trust with your audience 3. Use captions to tell stories & connect 4. Stay consistent & transparent = long-term results ✨ These tips help you stand out, wh
alanis ramirez♡

alanis ramirez♡

9 likes

A circular Rare Beauty makeup palette featuring blushes and lip products, with a cutout of Selena Gomez. The image has an overlay text "PR EMAIL LIST FOR MICRO-INFLUENCERS" and a Lemon8 watermark.
A pink box containing two Summer Fridays product boxes. The image displays an overlay with email addresses: HELP@VAPOR95.COM, LOVE@GLOWRECIPE.COM, and ASK@THEINKEYLIST.CO.UK, along with a Lemon8 watermark.
An open box filled with multiple liquid blush products, likely Rare Beauty Soft Pinch. A card shows social media posts about the product. The image includes an overlay with email addresses: SOCIAL@DECIEM.COM, HELLO@THENIMETYOU.COM, and CUSTOMERSERVICE@HELLOAVA.CO.
PR EMAIL LIST
PR emails that you can use right now! 💌 If you're a micro-influencer looking to connect and reach out to brands l've got you covered. It's time to start pitching yourself to these amazing brands! Feel free to use these emails to start pitching to brands today! And don't forget
Faith | UGC

Faith | UGC

141 likes

A woman in a red beanie holds a vintage camera, smiling, with text overlay: 'HOW TO LAND your first AIRBNB COLLAB' and '3 PHASES SWIPE'. She is in a bathroom with a shower in the background.
Text 'PHASE 01 before the PITCH' outlines creating a portfolio and packages. Three polaroid-style photos show a woman in a bathtub, a person doing a handstand in an interior, and a cozy cabin interior.
Text 'PHASE 02 Research PROPERTIES' details searching for Airbnbs on social media. Two polaroid-style photos show a woman outside a small cabin and another woman organizing a kitchen shelf.
LAND YOUR FIRST AIRBNB COLLAB
Ready to secure your first Airbnb collaboration? Here’s a quick guide to get you started: 1. Build Your Portfolio: Curate a standout portfolio showcasing your best work, previous collaborations, and unique style. Your portfolio should highlight your creative skills and quality. 2. Create Pack
Maddie Brandon

Maddie Brandon

138 likes

Email Pitching Tips for UGC Girlies💁🏼‍♀️
Email Pitching Tips for UGC Girlies💁🏼‍♀️ #digitalmarketing #letschat #lemon8contest #digitalproducts #lemon8creationtool
DIGITAL VIRAL BOSS

DIGITAL VIRAL BOSS

27 likes

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