When promoting books at events or conventions, creating an inviting atmosphere can make all the difference. I’ve found that having a simple, clear sign—like a 6ft “open-door” sign next to my table—helps readers feel welcome to approach and start conversations naturally. This approach works particularly well for romance authors because fans often want to connect on a personal level about their favorite genres and stories. The sign not only sets expectations about my availability but also encourages spontaneous chats. I usually keep my pitch short and engaging, boiling down my books to a quick synopsis that sparks curiosity within a minute. Pitching succinctly is key because many readers make on-the-spot decisions to buy or download based on that first impression. For example, I describe one story as a love story with a twist—a woman whose one-night stand unexpectedly appears at her job interview. Another book features a magical realm and an obsessive siren, which catches the imagination of fantasy romance readers. Highlighting unique plot points like these piques interest and helps readers quickly understand if the book suits their tastes. Additionally, this technique fosters a connection beyond the usual transactional exchange. Readers appreciate the openness and the personal touch, which can lead to stronger word-of-mouth recommendations. Open-door signs and concise, enthusiastic pitches are simple yet effective tools that romance authors should consider incorporating at book events for better engagement and higher sales.