I recently started using the Neutrogena lip plumping serum I found at Ulta Beauty, and I have to say, it’s quickly become a staple in my beauty routine. What I love most about this serum is how lightweight and non-sticky it feels when applied, unlike some other lip plumpers I’ve tried in the past. The product contains ingredients from the CollagenBank line, which focuses on boosting collagen production in the skin. Over the weeks I’ve noticed my lips looking smoother and more hydrated, with a natural plumpness that doesn’t feel artificial or overdone. It’s perfect to wear alone or under lipstick for an extra boost. Another great thing about this serum is how gentle it is. My lips are quite sensitive, but I had no irritation or dryness, which is often a problem with other plumping products. The subtle tingling sensation reassures me the serum is working without being uncomfortable. For anyone considering trying a lip plumping product, I highly recommend giving this one a shot, especially if you want a product that enhances your natural beauty. Plus, Ulta Beauty often runs promotions on Neutrogena products, so it’s easy to grab a bottle at a good price. It’s definitely worth incorporating into your daily skincare and makeup routine for that confident, fuller-lip look!