When the store has more choices, what can the Affiliate do to make the "Commission at the Pay Store" still worth it?

Back then, we might have looked at Affiliate Marketing as simple as

Shop with products → Affiliate help make clips → Birth of sales → Pay Shop Commission

But when a store can build its own creative and a system like GMV Max helps to expand its sales, the question may not just be:

"Which clip can be sold?"

But maybe start looking further.

"How much does the sales cost, and which clips are worth the cost?"

Because if sales come from Affiliate, the store also has a Commission as part of its cost.

Let's say Affiliate made one clip and sold well. Meanwhile, the store has its own Creative that generates similar sales.

In the corner of the Affiliate, we may see

Both clips also sell.

But in the corner of the store, the cost equation may not be the same.

This does not mean that the store will stop using Affiliates.

But it means Affiliate is no longer the store's only choice.

The store can do Creative itself, hire Creator, produce Creative directly, or create a clip of the store and then continue to Scale.

So the affiliate had to ask the important question:

What can we build for the store, where Creative from the replacement side is not the same?

One very important answer is

"The truth from the people who decide to buy and use the goods is real."

Brands know who their products are made for, what they solve, and what they have, because they should be thought of from the stage of product development.

But before one customer gouges out the real money, he might want to know more.

Did you buy it on the cover?

How is it actually used?

Did what Brand said really happen?

Solve the problem I have, right?

Is there anything to know before buying?

And if you have to pay for it, do the real people still choose to buy it?

This is an area where affiliates can create added value.

Not just pick up the information from the product page and say it again.

And not just make the clip more beautiful than the store

Instead, it is to bring back the "experience after the purchase decision" as evidence to people who have not yet decided.

From

"The store says this product is good."

To

"I decided to buy it, and this is what I found."

This is what weighs the word "drug sign."

Because it's not caused by speech alone, it's caused by

Buy real → use real → see real effect → tell truth → help reduce the hesitation of the next person.

And if the Affiliate does this well, we are not just "another person who makes merchandising clips."

But it's the sound from the real user side that boosts confidence before buying and creates a peak that Creative from the store side can replace differently.

So next, the affiliate may not just have to prove

"Can I sell?"

But to prove that

"Is the top I created for the store worth enough to be worth the Commission the store paid me?"

And there is another very interesting side to this.

In this post, we look at the Affiliate side as the store has more choices, how should we adapt?

And the next content, the Growth System, will be reversed and viewed from the store and brand side.

If the store has to pay for both advertising and commission, today it can create Creative itself or hire Creator to produce Winning Creative directly.

How should a store split the game between Affiliate and Own Creative? And if a store creates more Winning Creative of its own, what happens to the cost of sales and relying on Affiliate?

Because this change is not just changing the Affiliate's game.

But it is changing the relationship between Seller - Creator - Creative - and the cost of generating sales along the way.

Growth System by Narin

# GrowthSystem # MarketSignal # Tikka Shop # Tikka Affiliate # AffiliateMarketing