Transfer-proof ✔️ Waterproof ✔️ Smudge-proof ✔️ The Lip Lock Liner is launching May 5th on basmabeauty.com! #lipliner #lipcombo #makeup #basmabeauty

NEW! The Lip Lock Liner. A smudge-proof, waterproof, transfer-proof, precision lip liner. Formulated to last 8+ hours and hold through meals, meetings and movement. Join the waitlist on basmabeauty.com, launching May 5th. #lipliner #newlaunch #makeup #lipcombo #basmabeauty

Swatching our NEW! Lip Lock Liners. A smudge-proof, waterproof, transfer-proof lip liner that glides smoothly and holds through meals, meetings, and movement. Wait 1 minute after applying for the color to lock in place 🔒 Join the waitlist on basmabeauty.com. Launching May 5th. #lipliner #

Replying to @Naomi Ezeli Did we pass the test? 🤭 #newproduct #lipliner #lipcombo #waterproofmakeup #basmabeauty

Glides on. Stays locked.🔒 Dropping 5/5 on basmabeauty.com #newproduct #lipliner #lipcombo #smudgeproof #basmabeauty

New launch hallelujah 🤭 #newproduct #lipliner #basmabeauty #hallelujah #beauty

It’s that time ⌛️ #newlaunch #makeup #basmabeauty

What shade are we thinking? 035 or 036? #foundationstick #shadematch #basmabeauty #makeup @kelsey kristyn ⚡️🌼

021, 024 or 026? What do you think? #foundation #shadematch #basmabeauty @SONA

A must add to your @sephora sale cart. @SONA ing SHADE 024. Sephora Sale breakdown: 🩷Rouge 20% off - 4/10-4/20 🖤VIB 15% off - 4/14 - 4/20 🤍Insiders 10% off - 4/14-4/20 #sephorasale #foundationrecommendation #shadematch #foundationstick #makeup

Get your carts readyyy!! Here’s the breakdown: Sephora Sale breakdown: 🩷Rouge 20% off - 4/10-4/20 🖤VIB 15% off - 4/14 - 4/20 🤍Insiders 10% off - 4/14-4/20 #sephorasale #basmabeauty #makeup #springmakeup

Our little family is growing 🥺🫶🏼 3rd tool on the way .. #beautytips #makeupbrushes #makeup #beautybrand #basma

You’re buying from your favorite brands while they are buying from us… small brands drop your crazy stories, we want to hear! #storytime #beautybrand #selffunded #businessowner #business

Are we calling this research? 👀 #beautybrand #majortea #beautyhacks

Not your average founder. #femalefounder #entrepreneur #motivational #beautybrand #selffunded

Guys this is not easy 🥺🎬 do you want to see more bts? #founder #entrepreneur #beauty #hollywood

Bringing this back!!! #bts #beautybrand #jaclynhill #entrepreneur #founder

Five seconds. That’s all it takes. @Jaclynhill on The Cream Blush. Shop on basmabeauty.com & @sephora #blush #makeup #jaclynhill #blushrecommendation

"Literally becomes skin." - @Jaclynhill obsession with The Foundation Stick. Jaclyn is wearing SHADE 035. Take our Shade Finder Quiz on basmabeauty.com to find your shade in 60 seconds! @sephora ⭐️ #foundationstick #foundationrecommendation #makeup #jaclynhill #everydaymakeup