We're sold.😭 #lipliner #longlastinglipliner #transferproof #smudgeproof #waterproof

The secret to finding your perfect foundation shade? Match it to your neck, not the back of your hand or just your face. Our founder, Basma Hameed, is the world-renowned Beverly Hills skintone expert with over 20 years of experience matching skin tones. She created The Foundation Stick to bring t

What's your biggest struggle when shopping for foundation? We want to know 💌 #shadematching #foundation #makeupstruggles #makeup

Lip lock waterproof lipliner 💋 #lipcombo #lipstick #longlasting #basmabeauty

@Mia 🌷 wearing 01 in The Lip Lock Liner 💋 #lipliner #lipcombo #everydaylip #makeup #longlastinglipliner

What shade should we mix next?? 👀 🧪 #beautybrand #makeup #lab #blush

What should we name her? 👀 #blush #bts #blushcombo #makeup #beautybrand

We're cooking up a new blush shade by mixing Mauve and Fuchsia 👀 🧪 #blush #blushcombo #bts #beautybrand #makeup

Beautiful look by @makeupnuku 🩷 #dubai #arab #saudiarabia🇸🇦 #qatar #middleeastern

Everyone’s finding a match and so can you. @Miranda⭐️ is wearing SHADE 022. #shadematching #basmabeauty #foundationstick #perfectmatch #makeup

Basma Hameed isn’t your typical beauty brand founder. 💗 With decades of expertise in skin, colour and pigment, Basma became a Beverly Hills skin tone-matching expert and the go-to for celebrities and clients travelling from around the world to visit the Basma Hameed Clinic. After years of hel

Lip Lock Lipliner has SOLD OUT 5X ! What shades should we launch next? #lipliner #lipstain #transferproof #waterproof #transferproof

The Lip Lock Liner vs. A coffee & breakfast sandwich. Can the lip liner survive? 🫦 #lipliner #weartest #lipcombo #longlasting #transferproof

And if yours doesn’t… it’s time for a BASMA match. @samantha is wearing SHADE 020. Find your shade @Sephora & basmabeauty.com! #foundationstick #shadematching #perfectmatch #neutralfoundation

Made to match like skin. Wearing SHADE 035 42 expertly crafted shades designed to help you find your match. The Foundation Stick delivers buildable coverage with a natural, skin-like finish that lets your skin look like skin. 🤍 Creamy, blendable formula 🤍 Buildable coverage 🤍 Designed for p

#pinkblush #barbie #pink #blush

Meet Your Perfect Match ™️ There’s a reason the match hits different. 42 shades. Decades of expertise. One goal: getting your color right. #makeup #uae #inspiration #entrepreneur #saudiarabia

What shade should we mix next?? #blush #beautybrand #makeup #lab

Ladies, what should we name her? #blush #beautybrand #newshade #bts #makeup

@Mia 🌷 in SHADE 035 for light neutral-olive undertones 🫒 #perfectmatch #foundation #shadematch #oliveundertone #fairskinmakeup