The book Why USJ Made a Coaster Run Backwards✨🍋

The book Why USJ Made a Coaster to Run Backwards by Morioka Syoshi

5 principles from the book

Make a difference to attract

Making a backwards roller coaster shows that "difference" is what makes people remember, not like others.

Focus on customer-centered experience

USJ's success comes from always asking, "What do customers want?" and then designing an experience that goes beyond expectations.

Use weaknesses to become strengths.

In the face of constraints or problems, the USJ chose to turn it into new ideas that its competitors had unexpected.

Storytelling reaches the hearts of people.

Success lies not just with the ride, but because the USJ relays the story, making visitors feel part of an imaginary world.

Long-term thinking. Continuously creating value.

Every strategy is not to do it for short-term sales, but to build a strong brand with long-term customer engagement.

If you want your business or life to stand out, don't be afraid to "run backwards" or do something different from others, because success is not plagiarism, but the creation of value that no one else likes. Start today by looking for things that make you different and use them to the fullest!

# Marketing strategy # Create a brand # Customer experience # Business is different