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My little Bello. 🐱🤎
Before Bello became part of the Grace Cat story, he was simply this little kitten who came into my life. 🤎 I never imagined that years later, he would influence so much of what I do, from the questions I ask about cat food to the kind of food I want to create. Through the good days and the di
Boon | Founder of Grace Cat

Boon | Founder of Grace Cat

4 suka

“Should we just launch this and move on?”
But it wasn‘t just about approving a recipe, it was about perfecting the entire formulation, from texture and palatability to real-world results. I kept coming back to the exact same thought: once something carries our name, I have to be completely comfortable standing behind it. That will alway
Boon | Founder of Grace Cat

Boon | Founder of Grace Cat

1 suka

Is there a pet food that can support a cat’s overall wellbeing?
When Bello went through his urinary problem, I wasn’t thinking about creating a product just for him. I started thinking about a much bigger question: What kind of food would I genuinely want my own cats to eat every day for years? And if I could create that, could I make it available to o
Boon | Founder of Grace Cat

Boon | Founder of Grace Cat

3 suka

That day when my cat couldn’t pee…
Bello’s urinary blockage was one of those experiences that completely changed the way I thought as a cat parent. Before that, I mostly chose food based on what my cats enjoyed eating. After going through the stress of his treatment and recovery, I started paying much more attention to what was a
Boon | Founder of Grace Cat

Boon | Founder of Grace Cat

6 suka

I never expected my audit background to follow me into pet food, but it did
It taught me to be curious, to verify what I read, and to be careful about the decisions I make. But entering a completely different industry also taught me something equally important: I don’t need to know everything myself. What matters is being willing to learn, knowing when to seek professio
Boon | Founder of Grace Cat

Boon | Founder of Grace Cat

5 suka

I used to think my journey with Grace Cat started in 2021.
But looking back, perhaps it began much earlier, in the small ways I tried to care for animals before I was even allowed to have one of my own. Those childhood moments taught me that love is not only something we feel. It is also something we choose to show through care, even in the little ways
Boon | Founder of Grace Cat

Boon | Founder of Grace Cat

6 suka

Hi, I’m Boon 👋🏻
Most people know @Grace Cat through our products, but there is a much longer journey behind them. This account is where I’ll share more of that journey: the research, lessons, difficult decisions, cats who shaped the brand, and what I am still learning as a founder. Today, I’m grateful to b
Boon | Founder of Grace Cat

Boon | Founder of Grace Cat

7 suka

Boon | Founder of Grace Cat
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Boon | Founder of Grace Cat