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No it’s not your fault as an individual that we’re in the midst of a climate crisis (altho to be clear, this is only the beginning), but individual actions do make a difference! Plus this one saves a stupid amount of money, so well worth it. #climatechange #savetheplanet
Brianne West | Founder 🍹🌱🦈

Brianne West | Founder 🍹🌱🦈

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I know in light of all the other BS going on this rejigging of our science and research world might not seem like a big deal, but it very much is. The government has made some big changes (some are definitely fair) in the pursuit of economic growth and productivity. And it will almost certainly d
Brianne West | Founder 🍹🌱🦈

Brianne West | Founder 🍹🌱🦈

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The news at the moment is just super fun, with the wars and the wildfires, the parasitic tech bros and their latest fun invention, the politicians who just blatantly lie and call each other (and us) names, and the fact that everyone seems to be talking about climate change or attending nature confe
Brianne West | Founder 🍹🌱🦈

Brianne West | Founder 🍹🌱🦈

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Sarge is not only still running around like a lunatic, he’s apparently now cancer-free 🎉 This wasn’t supposed to have a happy ending - treating him was not expected to make much of a difference. He had a type of cancer the vets hadn’t seen before in NZ and they weren’t sure how long he had left
Brianne West | Founder 🍹🌱🦈

Brianne West | Founder 🍹🌱🦈

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In light of the (unsurprising) news that NZ has its first case of H5N1 (bird flu) I thought this was an appropriate video to repost. Go and have a look at any of the news articles about it today and the comment section does make you question whether we should all get a vote. Anywho, I have a
Brianne West | Founder 🍹🌱🦈

Brianne West | Founder 🍹🌱🦈

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Unfortunately my default is sarcasm and dark humour, but the information is solid. I read a bunch of different analyses across the board as well as much of the bill (dear god they’re dry), to truly understand the changes from what we have now. I suggest you do the same. Loads of organisation
Brianne West | Founder 🍹🌱🦈

Brianne West | Founder 🍹🌱🦈

1 like

My top five nightmares
Is it even possible to be interested in something for that long? I have written a plan for my apocalypse book though. Maybe one day I’ll write it. Doubtful. #adhd #phd
Brianne West | Founder 🍹🌱🦈

Brianne West | Founder 🍹🌱🦈

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The world doesn’t have to suck you know.
I’ve been called naive, unrealistic, unreasonable (that’s my fave), stupid, woke, and a communist (by people who don’t know what the word means). And that was probably just last week. And it’s usually for suggesting crazy ideas like people should be paid a living wage, companies should pay for t
Brianne West | Founder 🍹🌱🦈

Brianne West | Founder 🍹🌱🦈

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I was going to craft a caption with loads of stats and studies on how successful women-founded businesses are, and what a missed opportunity this is. And then I realised people won’t read it and will instead just talk about sandwiches. But yeah. This is bonkers 🙃 #womeninbusiness #founder
Brianne West | Founder 🍹🌱🦈

Brianne West | Founder 🍹🌱🦈

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This is a video from last year but it’s but this has cropped back up in the news lately as tick season in the USA begins. To add: the Lone Star tick isn’t the only one who can spread this syndrome… Cases have been reported pretty widely through most parts of the world, including Australia and A
Brianne West | Founder 🍹🌱🦈

Brianne West | Founder 🍹🌱🦈

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A day in the life of a founder with ADHD
Someone told me the other day that finding out I had ADHD but still managed to run a business made her feel better. So… here we are 💁🏻‍♀️ I’m a little bit awkward about talking about it but hey if it’s useful. Late diagnosed like how many other women you probably know, even though it couldn’t h
Brianne West | Founder 🍹🌱🦈

Brianne West | Founder 🍹🌱🦈

1 like

Is this what Gen Z’s would say is walking into the point? If people need government assistance to survive, yet they are in paid work, the government (that’s public money, from taxes) is subsidising that business. #livingwage #ethicalbusiness
Brianne West | Founder 🍹🌱🦈

Brianne West | Founder 🍹🌱🦈

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Another day, a new wellness guru appears. But how can you tell if they’re giving you useful information or if they’re just spreading nonsense to scare you? There’s others of course - like claims should come with sources not just ‘trust me bro’, and speaking in absolutes with no nuance. I saw t
Brianne West | Founder 🍹🌱🦈

Brianne West | Founder 🍹🌱🦈

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Well there you have it folks. Successful people don’t have pets. Duh 🙄 I’ll just leave this direct quote from a 2025 analysis here: ‘We find that having a pet companion is worth up to £70,000 a year in terms of life satisfaction, similar to values obtained in the literature for meeting with fri
Brianne West | Founder 🍹🌱🦈

Brianne West | Founder 🍹🌱🦈

1 like

Happy International Women’s Day 🙃 This is actually a really scary trend. The backslide into the old ignorant beliefs is something we should all be alarmed about. (I’m not going to say traditional values as that gives them some weird nostalgia that they don’t merit.) Algorithms, social media,
Brianne West | Founder 🍹🌱🦈

Brianne West | Founder 🍹🌱🦈

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And before anyone mocks me, I’ve already spoken to my instructor (I’m doing a tech course in a month or two) and actually I’m not too far away. I already have my rescue and enough dives, so just a couple more courses and I’m there. Lots of work though of course… This is a plan in progress,
Brianne West | Founder 🍹🌱🦈

Brianne West | Founder 🍹🌱🦈

1 like

Replying to @camwhite417 Some of my marketing strategy thoughts for you! We don’t actually talk that much about the plastic-free aspect of iballs specifically, it’s woven through to be a bit more intrinsic. But it will change over time. #marketing #marketstrategy #founder #businessstrate
Brianne West | Founder 🍹🌱🦈

Brianne West | Founder 🍹🌱🦈

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For all those asking if I’m excited to have finally launched… kinda? It’s been a weird time. And in the interests of helping other founders feel a little less alone maybe, here are some feelings 🤢 #startuplaunch #founder #womeninbusiness #sustainablebusiness
Brianne West | Founder 🍹🌱🦈

Brianne West | Founder 🍹🌱🦈

1 like

How the team chats have looked this week pre-launch
‘Oh it must be so much easier the second time round’ says everyone. ‘Hah. Hahaha. Hahahahahaha.’ 😒 12 hours to go till @incrediballsdrinks goes live 😮‍💨 #founder #womeninbusiness #startupfounder #startuplaunch
Brianne West | Founder 🍹🌱🦈

Brianne West | Founder 🍹🌱🦈

3 likes

We have a launch date! 16th Feb, so that’s next Monday. Unless you happen to have been following along this incredibly long journey via our newsletter in which case you may get early access 🤩 And look mum - we’re on the front page! #startuplaunch #startupfounder #womeninbusiness
Brianne West | Founder 🍹🌱🦈

Brianne West | Founder 🍹🌱🦈

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Brianne West | Founder 🍹🌱🦈
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Brianne West | Founder 🍹🌱🦈

briannemwest

briannemwest

@briannemwest

www.briannewest.com

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Founder of @incrediballsdrinks. Business, science, sustainability, nature.