🔑 7 steps to create a "Big Idea" that works

🔑 7 steps to create a "Big Idea" that works.

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1.Find Your WOW Factor ✨

• Must be new, strange and memorable

• Make text stand out (e.g. hair dryer that protects hair from heat)

2. Make It Emotional 💖

• Linked to emotion / feeling

• The stronger the feeling, the more one remembers (such as a magical serum that makes you look young)

3. Keep It Simple 📌

• Use clear words, avoid complex words

• Simple ideas are often the most powerful.

4. Make It Relatable 🤝

• Must access and reflect customer issues

• For example, "A mobile case that suits people who often drop their phones."

5. Make It Newsworthy 📰

• Make it like exciting new news

• Tie to a trend or something up and coming

6. Make It Believable ✅

• Reinforced with Evidence: Statistics, Reviews, Researches, Affirmations

• The more reliable, the easier to convince.

7. Make It Tangible 🎨

• Explain it to people in words.

• Use bright details such as "dark fragrant coffee from the Brazilian rainforest."

👥 Who suits?

• Marketers, Copywriters, Content Creators

• Operators who want to create a point of sale of goods / services

• Business people who want to Pitch Idea or create Storytelling

✅ The shortest summary.

A good Big Idea needs to be "WOW + Simple + Emotional + Real" and prove real.

👉 The more gripping it is, the easier it is to remember and make customers make decisions faster. 🚀

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