If I had to start over as an influencer…
No followers.
No experience.
No clue what I was doing.
That was me a few years ago.
If I had to start from scratch, here are the 3 things I’d do FIRST (and what I teach every woman I mentor now):
✨ 1. Get crystal clear on WHO you’re talking to
Not “moms” or “women.”
The you from 6 months ago.
What was she struggling with? Exhaustion? Money stress? Burnout? Weight? Which nails to pick? Outfit ideas? Motherhood? Depression? Anxiety?
Talk to her every single time you post.
✨ 2. Start sharing VALUE, not perfection
You don’t need pretty graphics or a curated life.
You need to help people.
Educate, encourage, entertain, or empathize. That’s what makes people trust you (and follow you).
✨ 3. Be consistent—even when it’s awkward
The ones who grow aren’t the ones who got it perfect.
It’s the ones who kept going even when no one clapped.
Your story matters.
Your message matters.
And you do not have to be famous to make an impact (or make money).
You just have to start.
Follow me for the rest of this series + real, honest help.
And if you want my daily content checklist?
Drop “DAILY” below and I’ll send it to you 💌
Becoming an influencer in today’s digital landscape can feel daunting, especially when starting from zero. Many aspiring influencers wonder about the best approach to gaining traction and building a community. One effective strategy is to identify a specific target audience. Understanding their struggles—like burnout or anxiety—allows you to craft content that resonates with them personally. Additionally, offering genuine value in your posts is key. This means providing insights, motivational content, or relatable stories rather than just focusing on aesthetics. Authentic communication fosters trust and encourages followers to engage with your content. Consistency plays a vital role too. Regularly posting content, even when it feels awkward or if engagement is low, helps solidify your presence in the digital space. Remember, even the most successful influencers faced initial hurdles. Your unique story and authentic voice are what will ultimately contribute to your influence online.
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