The origin of the DLMO arc pattern.
Etched In Memory With DLMO-2 Back when I was just starting to make Denim Essence, the idea of "Arcuate" flashed in my head, and I thought about it for a few days, and if I had my own jeans, what kind of back pocket pattern would it look like?..But finally, I have to fold that thought into the deep brain, because I think it won't be used soon.
Until the trip brought me to the brand, DLMO honestly confessed that I didn't think I'd have to do an arc design so seriously so quickly.
In the picture you see, the second version of the design, I previously sketched the first simple form with a handwriting in English, "DL," but when I looked carefully, I realized that...A true arc pattern should be a "symbol" that reflects the identity of the brand, or a "mascot" for the brand, rather than just two simple letters.
So I went back to the beginning of the question, "What is our mascot?" and took all the elements, all the details, and took them into shape, and the lines, as you can see.
Believe it? The first day the design was done, I tried to send it to my partner. He still couldn't see it, haha. I had to explain the concept, explain each element to me.
Get here...Does anyone look at this picture and know what it is?
If you can trace my mind from these lines,..You know what my mascot is!
Try to guess and come into the comments...If knowing is very good
Etched In Memory With DLMO-2 Looking back to when I first started Denim Essence, the thought of designing an "Arcuate" (back pocket stitching) briefly crossed my mind.I spent a few days pondering what the back pockets would look like if I ever had my own denim brand... But eventually, I had to put that thought on the back burner, figuring. I wouldn't need it anytime.
Fast forward to this journey with the DLMO brand. I'll be honest, I never expected to be seriously designing an arcuate this early on!
What you see in the photo is version 2.Previously, I did a simple first draft using cursive handwriting for the letters "DL." But upon closer inspection, I realized... A true arcuate should be a "symbol" that reflects the brand's identity or represents our "mascot," rather than just two ordinary initials.
So, I scrapped it and started over! I went back to square one with the question: "What is our mascot?" I took every element and detail and put them together to form the lines you see here.
Believe it or not, the first day I finished the design, I showed it to my partner, and he couldn't even figure it out! 555 + It wasn't until I explained the concept and the placement of each element that it finally clicked for him.
So here we are... Can anyone look at this picture and tell what the design is?
If you can decode my thought process from these lines... It means you know what my "mascot" is!
Drop your guesses in the commentaries... If you figure it out, you're an absolute genius!
# DLMO # EtchedInMemoryWithDLMO # Rawdenim # Denimhead # Leatherhead


















































































