💌 𝗛𝗼𝘄'𝘀 𝗖𝗮𝘁𝗲𝗿𝗶𝗻𝗴'𝘀 35𝘁𝗵 𝗔𝗻𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗿𝘆 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲 - 𝗧𝗵𝗲𝗮𝘁𝗿𝗲𝗪𝗼𝗿𝗸𝘀
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Marking its 35th anniversary, How's Catering unveiled its most ambitious showcase to date, demonstrating how catering can go beyond serving food to creating memorable experiences. •
Every detail, from the menu to the presentation, reflects the brand's belief that great events are designed to engage all the senses.
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The celebration began with an opening speech that reflected on How's Catering's journey over the past three and a half decades.
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More than commemorating a milestone, it introduced the brand's latest vision for experiential catering, where culinary craftsmanship, creativity and immersive storytelling come together to elevate every occasion.
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Guests were first welcomed with an assortment of newly introduced sweet and savoury canapés.
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Familiar flavours were reimagined into elegant bite-sized creations, including the Pandan Kaya, Lychee Rose and Ayam Buah Keluak in Charcoal Brioche. Each canapé showcased thoughtful presentation while offering a refined take on local-inspired flavours.
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The highlight of the showcase was the introduction of five experiential dining concepts, each telling its own unique story.
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From the interactive butter artistry of The Canvas, the coastal-inspired creations of The Shoreline, and nostalgic local flavours reinterpreted in The Stall.
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With freshly prepared pasta tossed in a Parmigiano wheel at The Wheel, and flame-finished dishes in The Hearth, every menu demonstrated the level of creativity and craftsmanship that has become synonymous with How's Catering.
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Together, they showcased how catering can become an immersive dining experience rather than simply a meal.
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Beyond the dining experience, guests enjoyed cocktails, live musical performances, roaming mobile dessert stations and thoughtfully curated welcome gifts.
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Every element came together to create a celebration that honoured How's Catering's 35-year journey while offering a glimpse into the future of experiential catering.
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Thanks @TheatreWorks (S) Ltd for the hospitality and immersive experience
Reflecting on my visit to How's Catering 35th Anniversary Showcase at TheatreWorks, I was truly impressed by how they transformed traditional catering into a multi-sensory celebration. The event didn't just serve food; it created an engaging environment where every detail contributed to an immersive story. One standout aspect was the innovative use of local flavors reimagined in sophisticated bite-sized canapés like Pandan Kaya and Ayam Buah Keluak in charcoal brioche. These offerings were not only delicious but also beautifully presented, demonstrating How's Catering's deep respect for local cuisine infused with modern techniques. The introduction of five experiential dining concepts really set this showcase apart. For example, The Canvas captivated guests with interactive butter artistry, allowing attendees to witness culinary creativity firsthand. The Wheel offered freshly tossed pasta in a giant Parmesan wheel, a spectacle as much as a treat, while The Hearth’s flame-finished dishes brought a dramatic and flavorful finale to the tasting journey. Beyond the food itself, the event featured roaming mobile dessert stations and live musical performances, amplifying the festive atmosphere. It was clear that How's Catering aimed to engage guests not just with taste but with sight, sound, and even tactile elements, turning dining into a full-bodied experience. For anyone interested in how experiential catering is evolving, attending such a showcase offers invaluable insights. It shows how culinary craftsmanship coupled with storytelling and sensory engagement can elevate special occasions, making them memorable for all the right reasons. This event also highlights the importance of innovation while honoring heritage through local-inspired dishes, which is an approach I found both refreshing and inspiring.
