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Seriously, who else is absolutely obsessed with 1970s makeup? I know I am! There’s just something so effortlessly cool and iconic about the looks from that era, whether you’re channeling a disco queen under the glitter ball or a free-spirited bohemian. It’s not just about nostalgia; these styles are totally making a comeback, and I’ve been having so much fun trying to master them myself. One of the coolest things about 70s makeup is the duality. You had the full-on glam of the disco scene – think shimmery eyelids, bold liner, and lots of blush – but also the incredibly fresh, natural look that celebrated sun-kissed skin and minimal fuss. For me, experimenting with both has been a blast. Let's talk eyes first, because they really were the focal point for many 70s looks. If you're going for disco, it's all about that sparkle! I love using cream eyeshadows in metallic shades like silver, gold, or even a vibrant blue or green, blended all over the lid and sometimes even up to the brow bone. A thick, smudged eyeliner—either black or a vibrant color—was also super popular to really make the eyes pop. And don't forget the mascara! Lots of it, especially on the top lashes, to give that wide-eyed, almost doll-like effect. On the flip side, the natural look often featured softer, earthy tones, perhaps a subtle wash of brown or peach eyeshadow, with just a touch of mascara to define. I find that a good winged liner can actually work for both, depending on how dramatic you make it. And brows? Forget those super-sculpted, Instagram brows we see everywhere now. The 70s were all about a more natural, feathered brow. Think full, but not overly defined. I usually just brush mine up with a clear brow gel and fill in any sparse areas with a brow powder that matches my natural hair color, keeping the shape soft and feathery. It’s surprisingly liberating to not worry about perfect arches! When it comes to cheeks, contouring was definitely a thing, but maybe not in the super sharp way we do it today. It was more about adding warmth and definition. Bronzer was huge for that sun-kissed glow, often swept across the cheekbones, temples, and nose. Then, a pop of blush, usually in shades of peach, coral, or even a soft brick red, was applied high on the cheekbones, sometimes extending up towards the temples. This really helped to create that sculpted, healthy look that was so characteristic of the decade. I’ve found that blending is key here to avoid any harsh lines – we’re going for a natural flush, not stripes! Finally, lips were generally kept quite understated to balance out the dramatic eyes or glowing skin. Gloss was absolutely essential! A sheer, high-shine lip gloss in a nude, peach, or light pink shade was the go-to. Sometimes, a frosted lipstick in a similar pastel shade would be used, adding another layer of shimmer. While super bold lipsticks weren't as common as in other decades, you'd occasionally see a deep berry or red, especially for evening looks or avant-garde styles. For my everyday 70s inspired look, I usually just swipe on a clear gloss or a peachy-nude lipstick. Recreating 1970s makeup today isn't about being a carbon copy, but about taking inspiration from those iconic trends and making them your own. It’s all about embracing a bit of playful glam, a touch of natural beauty, and a whole lot of confidence. So go ahead, experiment with some glitter, feather those brows, and get your groove on! I've been having so much fun with it, and I bet you will too. It’s truly a timeless aesthetic!
