How I got my internship: Victoria’s Secret, Fenty

So many of you asked about the nitty-gritty of landing an internship in the competitive fashion industry, especially when your college experience isn't directly 'fashion-focused.' Building on my earlier tips, let me dive deeper into how I navigated the process for my roles at Victoria's Secret and Fenty. Beyond just applying, LinkedIn was truly my secret weapon. Don't just hit 'apply' and hope for the best! I spent dedicated time identifying recruiters who worked for VS&Co or Savage X Fenty, especially in departments I was highly interested in, like marketing. A personalized connection request, mentioning how I admired their work or a specific brand campaign, often led to a brief chat. This helped me stand out from the hundreds of other applicants. Crucially, I also set up job alerts for 'Fashion Internship' AND 'Marketing Intern Victoria's Secret.' This ensured I was always among the first to know when a new opportunity popped up, giving me an edge. The OCR text 'DO YOUR RESEARCH AND SEE WHAT INTERNSHIPS HAVE HAPPENED IN THE PAST' really resonated with my experience. Before I even applied, I deep-dived into what previous interns in marketing roles at Victoria's Secret or Savage X Fenty actually *did*. This helped me tailor my resume and cover letter effectively. For a marketing internship, they want to see that you understand their brand voice, their target audience, and maybe even have some basic analytical or content creation skills. I made sure to highlight any projects where I analyzed market trends, managed social media for a club, or even organized campus events – these are all transferable skills a marketing team values. It’s not enough to send a generic resume. For my Victoria's Secret marketing application, I made sure my cover letter wasn't just a rehash of my resume. I explained why I was passionate about their brand, why I specifically wanted to work in their marketing department, and how my skills (even if from non-fashion roles) translated directly to their needs. For example, managing a campus event showcased my project management and promotional experience. Writing for the student newspaper demonstrated my content creation and communication abilities. Every experience can be reframed to fit a marketing brief. Once you get that exciting interview, prep is absolutely key! Research the company's recent campaigns, their competitors, and even their core values. For a marketing role, be ready to talk about current fashion marketing trends, digital strategies, and how you stay updated on industry news. I practiced answering behavioral questions, focusing on how my past experiences prepared me for the specific challenges of a marketing intern at a global brand. Showing genuine enthusiasm and a willingness to learn goes a long way in making a lasting impression. And here’s a tip I wish I knew earlier: networking doesn't stop once you've applied. Attend online career fairs, virtual info sessions, or even follow industry leaders on LinkedIn. Sometimes, just being visible and engaged can make a difference. Remember, even if your college isn’t a 'fashion school,' your unique perspective can be a huge asset. My non-fashion background actually helped me bring a fresh viewpoint to the team! So, don't underestimate your own journey. Keep pushing, keep learning, and your dream internship, whether at Victoria's Secret, Fenty, or another amazing brand, is totally within reach!