Good decoration is not the use of expensive things.
Instead, it is to communicate "feelings" to people who walk in to recognize them immediately.
Many people understand that.
The store will look good. It requires expensive materials.
Must have design furniture
There must be a lot of decorations.
Must be like a shop on Pinterest or a famous cafe abroad.
But the truth is,
Customers did not walk into the store to "check the price of materials."
He walked in to ask himself in his heart,
"How does this place... make me feel?"
A real well-decorated shop.
Didn't start with the question of
"What to buy more?"
But let's start with the question:
"We want our customers to feel something from the moment we step in."
Some shops use simple wooden tables.
Bare mortar walls
Smooth chair
A few lights.
But when walking in
Feel calm.
Feel safe.
Feel like sitting for a long time
Felt, "No rush to be who."
That's the finishing that's been working successfully.
Even none of the pieces are expensive.
Because of the good decoration.
Is to "sequence feelings."
Not a show of
Light
Is the most powerful language.
One channel of natural light.
May communicate more warmth than ten expensive lanterns.
A light that's not too bright.
Make customers relax
Dare to sit
Dare to talk
Dare to be with yourself
Free space
Is what many stores overlook
Nice store. Doesn't have to be full.
Some corners should be cleared.
To allow customers to breathe.
To give the eyes a rest.
So that the idea is not disturbed.
The relief.
Is a form of attention
That doesn't require any money.
Plain materials
If laid out on a whim,
It communicates better than expensive materials that are used thoughtlessly.
Wood with marks
Uneven walls
A surface with a story.
These keep the store "alive."
Not just pretty.
But true.
A well-decorated shop.
Not trying to be everything.
He chose to tell one story clearly.
Single tone
One emotion.
One stroke
Because customers don't want diversity.
He needs a "stable" feeling.
And most importantly,
Nice decoration.
Not done for people to take pictures
But do it to make people "want to stay."
If the customer is already sitting, not uncomfortable.
If the sound doesn't echo
If the light is not tired
If the chair doesn't make him hurry up
That's the winning design.
Even without the word "design" in the shopkeeper's head.
Finally.
Memorable store
Not the most beautiful store.
But it's the store that "feels right" for people walking in.
Statements are not restrictions.
If the way to think clearly
Because of the good decoration.
Not the use of expensive things.
But is to understand the hearts of people.
And then communicate out.
Faithfully.
And determined.