Just hire the right people. Here’s why. 🤦🏽♂️
If and when you start creating content consider this:
1. Do they make content for THEIR brand/company?
🚩 if not, it’s like asking my dentist to do heart surgery. “I know you have the stuff but…😬😬😬)
2. Can they advise you on how to speak; your cadence, the flow?
🚩 Anyone can read a script but when you add in those…pauses for dramatic effect or HIGH energy to really make a point stand out, can they do that?
3. Do they make you feel comfortable?
🚩 Idc if you had Michael B. Jordan directing the reel. Even if you’re too distracted, the video won’t show what you need it to.
#contentthatconverts #creatorcoach #unfiltered #behindthescenes #videography
Creating compelling content requires the right team. To find the ideal candidates, focus on their experience with your brand's niche. This not only ensures topical relevancy but also a genuine understanding of your audience. Assess whether they can provide guidance on the delivery; look for individuals who possess a strong sense of timing, rhythm, and the ability to emphasize key messages through effective pauses and energy shifts. Moreover, a comfortable and trustworthy atmosphere during production enhances the quality of the output. If team members feel relaxed and encouraged, their performance translates into authenticity in the final product. Finally, engaging with professionals who are adept at videography can further elevate your content strategy. Content behind the scenes (#BTS) reveals that strategic hiring is not just about skills but also about fostering a collaborative environment that promotes creativity and innovation. Focus on building a team that aligns with your vision, and watch your content resonate more deeply with your audience.
