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🛑 Stop renaming the Product Manager position... if the way the organization works!

🛑 Stop renaming the Product Manager position... if the way the organization works!

"Can't we solve a broken product problem by naming a cooler position?"

If you are active in technology or production development, you will likely see an interesting phenomenon over the years.

"The Product Manager or PM position is constantly renamed, following the flow and buzzword of each era."

Let's start with

* Product Manager

* Technical Product Manager

* Full-stack Product Manager

* AI Product Manager

* Product Builder

* Product Engineer

"The name gets longer or the trend changes" and "the expectation gets higher," but

Organizational productivity is actually better... or just a more modern-sounding position?

Many times, the answer may not be as exciting as it seems, because what has changed is only a "storefront sign," but the way work, decision-making power and corporate culture remain virtually the same.

= = = =

👑 the beginning of the dream of a Product Manager career as "CEO of the Product."

One of the most influential ideas in the product industry is the word

"CEO of the Product."

The phrase was heavily popularized by Ben Horowitz's (1997) article Good Product Manager / Bad Product Manager. The essence of this concept is

Product Manager should be who

* Deep understanding of customers

* Link market demand to business goals.

* Decide important matters of production

* And responsible for the overall outcome.

"Sounds so powerful."

Even in the real world, no small number of PMs have the power to make even small decisions.

Many have only primary duties.

* Write Requirements

* Sort tasks in the backlog

* Coordination between teams

* Follow Timeline

* And a status report to the executive.

In other words,

Many organizations covet the "CEO of the Product," but only the "Project Coordinator" level of authority.

= = = =

🎭 Evolution of store front sign replacement?

When an organization finds that the Product Manager can't produce the results it expects.

Instead of reverting to structural and cultural solutions, many choose a simpler shortcut: "rename a position," for example.

🛠 Technical Product Manager

As teams slow to deliver tasks, organizations begin to expect the PM to understand technology more.

To be able to talk to the engineering team and monitor the delivery of the work more closely than ever.

🏋️ Full-stack Product Manager

When an organization needs a single person who can do virtually anything,

The PM is therefore expected to

* Be strategic

* Analyze the data as

* Good at talking to customers

* Understand UX

* And understand the system architecture.

🤖 AI Product Manager

When OpenAI and Generative AI became mainstream,

Many organizations also rushed to add the word "AI" to the title.

In some cases, organizations do not even have a strong Product Discovery system.

🔨 Product Builder / Product Engineer

And most recently, many organizations have begun to expect PMs to create Prototypes or develop solutions themselves.

This concept has advantages in some contexts.

"But it reflects the other side that organizations are losing patience with systems that delay and do not streamline the delivery of work."

= = = =

📉 renamed the position... but didn't change the decision-making power anyway?

Changing the Product Manager position is like changing the sign in front of a restaurant to look more modern, but

* The chef is still the same person

* The raw materials are still of the same quality.

* The kitchen system is still jammed.

* And the shopkeeper also ordered every dish himself.

Whether you call this position

* AI Product Manager

* Full-stack Product Manager

* Product Builder

* Or CEO of the Product

If the organization continues to work like

* The executive ordered the feature directly down.

* PM has no chance to talk to clients

* The team measured the number of features released.

* Not measured by actual business value.

A modern-sounding position name is almost meaningless, because what is in question is not a name.

"But is the system that doesn't open up space for Product Manager to truly act??

= = = =

🏗️ What the organization needs is not a new PM name... but a space for the PM to actually work.

In Marty Cagan's book "INSPIRED: How to Create Tech Products Customers Love," it is described as

"Effective Product Manager must be able to connect four key dimensions together."

* Valuable - Do customers really want this?

* Usable - easy to use and answer?

* Feasible - Can the team really build?

* Viable - aligned with business goals?

The heart of Product Management is therefore not coding, not meeting, and not following the Timeline alone.

But is to find out

"What should we build... and why should we build?"

= = = =

🧠 What the Product industry really lacks is not a new location, but a system that is conducive to decision-making.

In an age when every organization wants to create a game-changing product,

* We're not short of futuristic-sounding title titles.

* We don't lack AI Product Manager.

* We're not missing Product Builder

* We are not missing Full-stack Product Manager

But what is heavily lacking is

* Organization that dares to empower Product Manager to decide

* Executives who dare to stop instinctively ordering features.

* A culture that gives teams the opportunity to find truth from customers.

* Outcome-measured systems, not Output

To say the most clearly is

The problem with many organizations is not that Product Manager is not good.

But is the enterprise never designed a system to give Product Manager a real chance to excel?

= = = =

✨ So, "Changing the name to look smart... doesn't make the product smarter?"

Naming a new position may help make a job application seem more attractive.

Help employees feel more modern and help organizations feel that they are changing.

But in the end,

"Position names do not create goods that customers love.

The system can be built. "

If the organization does not provide space, the Product Manager understands the customer, does not give the right to make decisions, and also measures success by the number of features rather than the value delivered.

No matter how advanced you name the title, the production may still fail.

Because in the end,

"Naming a position to look smart.

Never made a product that didn't answer a problem... sell well once. "

# Two stories a day  # ProductManagement # ProductStrategy # MartyCagan # ExecutiveMindset# OrganizationalCulture # FutureOfWork

= = = =

📚 Source / Reference

* Ben Horowitz (1997): Original concept from the document "Good Product Manager / Bad Product Manager" that marks the origin of the term "CEO of the Production."

* Marty Cagan: Author of the book "INSPIRED: How to Create Tech Products Customers Love" * Global research and experience that defines the true role of Product Manager as being responsible for Value and Viability, not just the Delivery process.

5/20 Edited to

... Read moreจากประสบการณ์ส่วนตัวในการทำงานในสายงาน Product Management ผมพบว่า หลายองค์กรมักเข้าใจผิดว่าการเปลี่ยนชื่อตำแหน่ง เช่น จาก Product Manager เป็น AI Product Manager หรือ Full-stack Product Manager จะช่วยแก้ปัญหาการพัฒนาผลิตภัณฑ์ที่ล้มเหลวได้ แต่ภาพรวมของระบบการทำงานหรือวัฒนธรรมองค์กรยังไม่ได้เปลี่ยนแปลงไป ส่งผลให้ PM ไม่มีอำนาจจริงในการตัดสินใจ และยังถูกจำกัดแค่การจัดการงานตามคำสั่งที่ได้รับ ผมเคยเจอกรณีที่ตำแหน่ง Product Manager ถูกแต่งเติมด้วยคำศัพท์ทันสมัย แต่ภายใต้ป้ายของชื่อตำแหน่งนั้น PM ไม่ได้รับโอกาสในการเข้าถึงข้อมูลลูกค้าโดยตรง หรือไม่มีส่วนร่วมในการวางกลยุทธ์เพื่อตอบโจทย์ความต้องการจริงๆ ทำให้โปรดักต์ที่ออกมามีข้อบกพร่องและไม่ตรงใจตลาดเช่นเดิม นอกจากนี้หลายองค์กรวัดผลจากจำนวนฟีเจอร์ที่ปล่อยออกมา (Output) แต่ไม่มุ่งเน้นที่ผลลัพธ์หรือคุณค่าทางธุรกิจที่ลูกค้าได้รับจริง (Outcome) ซึ่งถือเป็นความผิดพลาดสำคัญที่ทำให้ศักยภาพของ Product Manager ถูกจำกัดและไม่อาจสร้างนวัตกรรมที่แท้จริงได้ โดยส่วนตัวแล้ว ผมเห็นว่าองค์กรมากมายต้องให้พื้นที่กับ PM มากกว่าการเปลี่ยนชื่อเพียงอย่างเดียว ต้องสร้างระบบที่สนับสนุนให้ PM ได้มีส่วนร่วมในทุกขั้นตอน ตั้งแต่การเข้าใจลูกค้า การวางแผนกลยุทธ์ ไปจนถึงการตัดสินใจเชิงธุรกิจ เช่นเดียวกับแนวคิด "CEO of the Product" ที่กล่าวไว้ในบทความระดับโลก นี่คือกุญแจสำคัญที่ทำให้โปรดักต์มีคุณค่าและประสบความสำเร็จ สุดท้าย หวังว่าองค์กรต่างๆ จะตระหนักว่าการสร้างความเปลี่ยนแปลงที่แท้จริงไม่ใช่แค่เปลี่ยนป้ายชื่อ แต่ต้องเปลี่ยนระบบวัฒนธรรมและอำนาจการตัดสินใจ เพื่อให้ Product Manager ได้ทำงานอย่างเต็มศักยภาพ และสร้างผลิตภัณฑ์ที่ลูกค้ารักได้จริงๆ

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sarah ✨

50 likes

How to Track Habits Using Notion
Tracking Habits in your day to day Life is difficult. Tracking Habits is necessary though as it can improve consistency by a TON. The good news is Notion allows you to do this very easily! Here’s how to Track your Habits Using Notion (🏷️) Tags #notion #notiontemplate #notioninspo #pr
clearconcept

clearconcept

39 likes

A top-down view of a person's legs and feet on a sidewalk, with text overlay reading "Mark Klimek Notes" and "✅ Blue Book Part 7".
A white table presenting nursing study notes on topics including Endometriosis, Epiglottitis, Erikson's Stages of Development, and Esophagogastroduodenoscopy (EGD), with questions and answers.
A white table presenting nursing study notes on EGD procedures, various medications (Carbonic Anhydrase Inhibitors, Anticholinergic, Miotic, Mydriatic), and common Eye Problems, with questions and answers.
Make Klimek Blue Book Part 7️⃣
This will be the last of the blue book!! This consist of: ✨Continuation of Endometriosis ✨Epiglottis ✨Erikson’s Stages ✨EGD ✨Meds ✨Eye Problems ✨OCD ✨Contraceptives ✨Osteoarthritis ✨Surgeries involving the Spine and Bone ✨Ovarian Cyst ✨Changes in Pregnancy & Labor ✨Oxygen ✨Ra
Jam

Jam

74 likes

A desk setup featuring a planner, sticky notes, and a computer mouse, with the text 'TECH ORGANIZATION non-negotiables' overlaid, introducing the topic.
A laptop displaying a file explorer with various folders and files, accompanied by text emphasizing an organized folder system for easy file access.
A desktop computer screen showing a photo gallery with multiple images, alongside text about categorizing photos into folders or albums.
What are your tech organization non-negotiables? 💻
Between social media management, editing my own content, and all the other day to day tasks I'm working on.. having a good tech organization system is non-negotiable to me. It's so hard for me to stay productive when I feel like there's files everywhere, I can't find what I need, an
Allie Marie 🧚🏻

Allie Marie 🧚🏻

435 likes

A woman stands in front of a pink building with a sign 'IN THE VILLAGE'. Text overlay reads 'Don't Mess Up Your Interview', serving as a title card for job interview advice.
A list of six questions to avoid asking in a job interview, marked with pink 'X's, against a blurred background of a person working on a laptop. Questions include salary and time off.
A list of five recommended questions to ask in a job interview, marked with pink checkmarks, displayed over a blurred image of a laptop and coffee cup in a cafe setting.
ACE your Next Job Interview✨💻
Hey there🫶🏻 I wanted to share with you some advice for your next Job Interview✨ not only what you should avoid asking, but also the right questions to ask! 🚫Do not Ask🚫 What does your company do? This shows a lack of preparation. Always research the company beforehand. How soon can I take
Emilyyy

Emilyyy

60 likes

Doing this helps SO much
I finally got around to updating my vision board from last year! (It’s june) I really wanted to tackle what I want my life to look like post grad and focus more on everyday and taking care of myself that way rather than aspiring to the same things I’ve done this past year. I know that looking at
Fiona Flower :)

Fiona Flower :)

21 likes

Jungle Island in Miami, FL - Free Admission
Explore Jungle Island Miami: FREE General Admission for a Limited Time Only! 🎟️ Don't Miss Out! #TheSoFloDuo #SoFloGem #SoFlo #jungleisland #adventure #jungle #lemur #flamingo #miami #florida
Codie N Drew

Codie N Drew

187 likes

Homeschool Room Inspiration for Organization & Cal
Create a homeschool space that promotes focus, creativity, and tranquility: 1. Neutral Color Palette: Use calming tones like soft greens, blues, or neutrals to create a peaceful vibe 🌊. 2. Individual Learning Stations: Include separate desks or tables for each child, keeping the
Lea Garcia 🖤💛

Lea Garcia 🖤💛

97 likes

things to design in canva ⭐️
i’ve recently really gotten into canva and all of the things that you can use it for and have noticed that there are SO many more elements than i thought it had available! i really love using it to make collages and like how easy it is to drag and drop photos and elements into the canvas!! WHAT
ayersellie

ayersellie

306 likes

a typical week day
idk how to use this app tbh #reading📖 #studying #studyaesthetic #studymotivation #gilmoregirls
🦌Nox☽

🦌Nox☽

10 likes

A list of tips on how to pass the TEAS 7 exam, including making a study plan, staying organized, getting rest, using recall methods, making flashcards, taking notes, watching videos, focusing on weaknesses, reading notes aloud, staying focused, staying motivated, forming study groups, and practicing mock exams.
A page titled 'ATI TEAS 7: Math Prep' displaying various math practice questions with their answers, covering topics like fractions, ratios, rounding, and word problems.
An ATI TEAS Science Study Guide outlining scored questions for Anatomy and Physiology, Biology, Chemistry, and Scientific Method, with specific topics listed under each category.
Tips on how to pass your TEAS 7
#examstudytips #exam #exampreparation #summerbod #atiteas
Nurse Gracey

Nurse Gracey

41 likes

An iPad displays aesthetic notes on Notability about Data Definition Language, with a notebook and pen in the background. The screen shows neatly organized text with headings and different colors, illustrating how to take aesthetic notes.
A hand holding a stylus points to paper type options (ruled, grid, dot) on an iPad screen in Notability, demonstrating how to choose the paper type for notes.
A hand holding a stylus points to pen style options on an iPad screen in Notability, with handwritten text "take aesthetic notes" and overlays indicating to change pen and experiment with different sizes.
how to take aesthetic notes on notability 📝💫
discover how to create aesthetic notes with notability: start by selecting the perfect paper type—grid, blank, or dotted. experiment with various pens, sizes, and colors for titles and notes to add visual appeal and organization. utilize the zoom box feature for neater handwriting and precise annot
sanae ☕️

sanae ☕️

357 likes

“Why should we hire you?” 👩🏽‍💻💡
To effectively answer the question "Why should we hire you?" during an interview, focus on the following points: 1. Highlight Relevant Skills and Experience: - Emphasize the skills and experiences that directly relate to the job description. - Provide examples of past achievement
Irms ♡

Irms ♡

19 likes

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