Shining a hit trend that is going viral in America.

The "Underconsumption core" is a popular social and cultural trend, especially among the Gen Z and Millennials, whose main goal is to challenge consumerism and excessive shopping.

The term can be divided in meaning as follows:

• Underconsumption: Less consumption than usual

• Core: The core, center, or core, which in the context of this trend means the "core of the concept" or "aesthetic" that focuses on consumption appropriately.

The core concept of Underconsumption Core

1.Use what is available for good: Instead of buying new things as a trend, people in this trend will turn to using all the items they already have, or use them until they are broken, such as using up the existing skincare bottle before buying a new one, or combining old clothes (mix & match) to create a new look.

2.Buy Only Essentials: When buying new things, choose only the items that are really needed based on quality, durability, and long-term utility, rather than on mood or marketing.

3. Reject running the trend: it is counterculture "of it must have" (unboxing culture) and marketing from the influencer that encourages people to shop along the endless flow.

4. Sustainability and environmental awareness: Less consumption reduces the amount of waste and the environmental impact caused by the production and transport of goods processes.

5. Saving costs: Directly, reducing unnecessary purchases will allow more money to be saved, which is in line with economic conditions and higher cost of living.

In short, Underconsumption core is not just about saving money, but a concept that values mindfulness of consumption, simple living, and realizing the value of the things you have, rather than constantly seeking happiness from buying new things.

If you like our article, girls encourage each other too. 🥰Good Mood ต่อขนตานครปฐม