Why I started digital marketing (and it wasn’t for the reasons you think) I didn’t wake up one day feeling brave or confident. I started because work stress broke me. One morning I just couldn’t face going in. I ended up off sick and had to admit something I’d been avoiding for a long time.

When I first looked into digital marketing, everything sounded loud, complicated, and honestly a bit scammy. Everyone was shouting about results. No one was explaining the basics. Here’s what beginners actually need to know: • You don’t need to be “techy” • You don’t need a big following