[Must-read for opening a business in Hakuba Village] 5 rules of outdoor advertising that you lose if you do not know and how to apply
Hakuba Village attracts many people with its snowy mountains, forests, and quiet atmosphere. This beauty has been nurtured by nature itself and the village s commitment to environmental protection that has been going on for decades. If you start commercial activities such as cafes and guesthouses, or set up signs and advertisements, you should understand the strict management rules for outdoor advertising in the area.
Since 1996, Hakuba Village has been designated as a Special Regulation Zone for Outdoor Advertising. Advertising itself is possible, but the main premise is that it does not damage the natural scenery. As tourism continues to develop, the village attaches importance to the balance of development and protection, preventing the mountain scenery from being damaged by excessive commercial advertising.
The advertising materials that are prohibited from installation are as follows.
a large advertising sign on the roof
Advertising using lighting with movement or blinking
Highly saturated colors such as fluorescent or bright orange
Advertising on public facilities such as telephone poles and traffic lights
Damage, fading, signs with safety issues
In short, anything that is too prominent, incompatible with the landscape, or has a safety problem is not allowed.
Hakuba Village recommends "discreet and appropriate" advertising. Signs for guest houses, public service announcements, road signs, information boards in ski resorts, etc. can be installed if they comply with the regulations. The main restrictions are as follows.
Private signboard: Total area less than 10 ㎡
Wall advertisement: Less than one-fifth of the wall area, and only one place per building
Standing signboard: height 6m or less, area of one side 5m2 or less
Instruction signs: height 6m or less, short side 1.8m or less, up to 2 in 1 place
All ads should be in harmony with the surrounding environment and be "small but beautiful."
Pre-application to the Village Office is mandatory to install advertisements. The permit is valid for three years and must be renewed. Applications are exempted for private use with an area of 3 m ² or less. Installation without a permit may be subject to removal or other measures. The installer is also responsible for the daily maintenance and safety of the advertisement. Periodic inspections (loosening, rusting, fading) are required, and periodic inspections by specialists are required if the height exceeds 4 m. When the permit is renewed, these maintenance records are required.
The fundamental purpose of these rules is to protect nature and rural scenery. For tourists, pure scenery is guaranteed, and businesses are required to respect the natural environment. If you are planning a business in Hakuba Village, be sure to follow the rules, apply in advance, and try to harmonize with the surroundings with a modest design.
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白馬村で屋外広告を設置する際のルールは、実際に地域に根ざしたビジネスを展開する上で非常に重要なポイントです。私自身、以前白馬村でカフェをオープンした経験があり、その際にこの広告規制を身をもって学びました。 まず、白馬村が屋外広告特別規制区域に指定されている理由は、豊かな自然資源と美しい山岳景観を守ることにあります。これは単なる規制ではなく、観光客にとって魅力的な景観を維持し、地域の価値を高めるための大切な取り組みだと感じました。 具体的に、禁止されている派手な広告や動く照明、蛍光色の使用は地域の景観を損ねるため 厳禁です。私も最初は目立つ看板を作りたくなりましたが、地元の美しさを守るために控えめなデザインに変更しました。その結果、観光客からも好評で、地域になじむことで返って安心感のある集客につながりました。 申請手続きは村役場で3年間の許可を得る必要があり、自家用で3㎡以下の場合は申請が免除されますが、それ以上の面積なら必須です。申請後も日常的な点検や安全管理、許可更新時の維持管理記録の提出が求められます。私の経験では、専門家の点検を受けることで看板の安全性が保たれ、トラブル防止にもなりました。 結果として、白馬村で開業を考えている方には、単にルールを守るだけでなく、この地域の自然や文化を尊重し、周囲と調和した広告作りを心がけることを強くおすすめします。それが長期的な地域との共存と事業の成功につながると実感しています。
