any advice?

Many content creators struggle with the question of whether to produce content that is designed to go viral or content that genuinely reflects their personal values and passions. From my experience, striking a balance between these two can be key to long-term success and satisfaction. Choosing to make content that means something to you ensures authenticity, which can often translate into more meaningful engagement with your audience. Viewers tend to connect more deeply with creators who are honest and passionate about their work. Furthermore, creating content aligned with your values helps maintain motivation, especially during slow growth periods when viral hits seem elusive. On the other hand, creating content with virality in mind can boost exposure rapidly and help grow your audience quickly. It often involves tapping into current trends, popular formats, or intriguing topics that capture widespread attention. However, this approach can sometimes lead to feeling disconnected from your content if it doesn’t truly resonate with you. A practical approach I've found helpful is to blend the two: use popular trends as a springboard but then add your unique twist or perspective that truly matters to you. This way, you leverage viral potential while preserving your authentic voice. Additionally, interacting with your audience and soliciting feedback can help identify which types of content both you and your followers find valuable. Ultimately, content creation is not just about chasing views but building a community that appreciates your genuine voice. As the OCR content suggests — "do I make what goes viral or what actually means something to me?" — this internal question is at the heart of creating content that not only reaches people but also sustains your creative energy over time.