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If he's not fair to us, we have to be fair to ourselves.

I'm not willing to enter anything on the Platform.

Because if this continues in the future,

It will hurt my brand too much.

I surprised this sentence from the owner of the brand.

From the first sentence we talked about from Private Consult,

In spite of the fact that the brand normally shoots hundreds of thousands of ads a month.

Always use partner services

Join the campaign throughout

And most importantly, I remember them.

Because the name of the shop is very familiar

Until I told him that

"I remember your shop because you won the prize on stage."

At one point in my life, I remembered almost every store that won on stage.

When Platform organizes an event and announces which store is good.

Which brands are great and which are rising stars?

I like to see these stores in case there's anything I can add.

"Oh, many years ago, yes, I won the prize."

_ _

If the Platform takes a few months,

In changing consumer behavior.

I'll take a few months, too.

The top of the hair will disappear or fall.

To pull for my Loyalty client.

Back on my channel.

It's a very strong word.

If you look at the sales last month,

Millions of baht per month

_ _

Here I see it with different vendor states and contexts.

Not everyone can do this and say this.

Especially if you're "not a brand owner."

The downside of being in the Platform

That is nothing better than "discounting."

And try to keep the price as low as possible all the time.

Looking superficially good to consumers

But look deeper

It is a core of value-satisfied customers.

Brand made and made and shot Ads for hundreds of thousands of baht a month.

I want customers to come in front of the store and check out the products.

Become a promotional addict.

Ask, but when to reduce? Can you buy on the Platform and get the storefront?

And there was dissatisfaction with the staff serving the storefront.

Because of the full service, but sales turned to the online side

Fortunately, this company solves this problem very well.

(But from consulting many businesses)

(I found a lot of businesses like this that couldn't solve the problem)

(Broke the confidence in the salesman's heart)

_ _

"Unreasonable fee price."

"I better value my brand."

The store is already open.

I would probably not close.

But I'm starting to inform my clients

If you can wait to buy up there

But even if it's 8.8, 9.9, 10.10,

Following this, discounts from the Platform

Not as special as the storefront anyway.

If he's not fair to us

We have to be fair to ourselves.

We must love ourselves and our people.

_ _

"Is there no other brand to replace you?"

I'm asking you what you might be thinking right now.

"It's there, but..."

"Almost every brand in my business makes the same decision."

"Is not a program anymore."

"Because everyone should start thinking the same."

"I think..."

"After that, we should have our own merchandise industry association."

"It would be nice to have a meeting."

"Better never talk."

"And let the middleman gobble it all."

_ _

In my personal view,

Platform in sales is useful if used as

But there will be a huge penalty if we can't distinguish it.

And we still rely on everything.

In spite of the fact, almost every brand owner has thought of this angle

You know, the ceiling will never end.

Pulling a premium customer base into the Platform

It doesn't do more.

Getting short-term sales

But in the long run, maybe lose the brand.

If the plan is bad,

_ _

What will your sales continue?

"I put the campaign three months in advance."

"Today at Consult, there's a Broadcast on Line Official."

"Order until you can't answer."

And there are a lot of chat waiting to answer

That didn't answer for hours.

"What if another brand in the industry reenters the program?"

"It's him."

"Because I know what to do."

"And I deeply believe that..."

"Every brand owner in my industry is starting to think the same thing."

_ _

If you don't know, if you observe carefully, start this month.

Discounts received by customers from the Platform

A lot less than we paid for Platform.

Besides more conditions.

Greater restrictions on rights

Higher advertising costs

With the addiction of customers who are addicted to prices.

There's almost nothing good in the long run.

_ _

"But at least we understand."

"Because every business needs a profit."

"We won't blame anyone."

"We just understand him."

"And we just understand ourselves."

"What is good to do, what should be reduced, quit, change actions."

Share this

Hopefully it will be useful to anyone who has flashed something in their head.

Jade: Blood splash, Margating.

# Blood splash, marketting # Selling online # Digital Marketing # Business # privateconsult

2025/8/5 Edited to

... Read moreหลายคนรู้จัก “Jade : เลือดสาดมาร์เก็ตติ้ง” จากคอนเทนต์ที่พูดตรงเรื่องการตลาดและการสร้างแบรนด์ และโพสต์นี้เป็นอีกมุมที่โดนมากสำหรับคนขายของออนไลน์: ถ้าแพลตฟอร์มไม่แฟร์กับเรา เราต้องแฟร์กับตัวเอง จากที่ผมอ่านและลองเทียบกับเคสที่เจอบ่อย ๆ สิ่งที่น่าคิดที่สุดไม่ใช่การ “เลิกขายบนแพลตฟอร์ม” แบบตัดขาดทันที แต่คือการตัดสินใจ “ไม่เข้าโปรแกรมเสริม” ที่บังคับให้เราลดราคา แข่งโปร และจ่ายค่าธรรมเนียมเพิ่มจนกำไรหาย โดยเฉพาะแบรนด์ที่ลงทุนสร้างคุณค่า (ยิงแอด สร้างหน้าร้าน บริการหลังการขาย) พอคนเริ่มเสพติดโปร ลูกค้าจะถามแต่ “ลดเมื่อไหร่” มากกว่า “สินค้าดีตรงไหน” นี่แหละที่กัดแบรนด์ระยะยาว ถ้าคุณกำลังคิดแบบที่ Jade เล่า ผมสรุปเป็นแนวทางปฏิบัติที่ทำตามได้ (เน้นดึงลูกค้า Loyalty กลับช่องทางตัวเอง) ดังนี้ 1) แยกบทบาท “แพลตฟอร์ม” กับ “ช่องทางของเรา” ให้ชัด ผมมองว่าแพลตฟอร์มเหมาะกับการหาลูกค้าใหม่/ระบายสต็อก/เก็บรีวิว แต่ช่องทางของเรา (หน้าร้าน, LINE OA, เว็บไซต์) ควรเป็นที่สร้างกำไรและความสัมพันธ์ ถ้าเราปล่อยให้ยอดหลักไปกองในแพลตฟอร์ม เราจะถูกบีบด้วยค่าธรรมเนียมและกติกาที่เปลี่ยนได้ตลอด 2) สื่อสารกับลูกค้าตรง ๆ แบบไม่ดราม่า แนวทางที่ผมชอบคือ “แจ้งให้เลือก” เช่น ซื้อในแพลตฟอร์มได้ แต่สิทธิพิเศษหน้าร้าน/ช่องทางแบรนด์ดีกว่า (ของแถม, บริการ, รับประกัน, ส่งไว) พูดด้วยโทนเข้าใจ ไม่ต้องโจมตีใคร เพราะสุดท้ายทุกธุรกิจต้องการกำไรเหมือนกัน 3) วางแผน 2–3 เดือนเหมือนในเคสนี้ จุดยากคือใจเรา เพราะช่วงแรกยอดอาจแกว่งจริง ผมแนะนำทำแผนล่วงหน้าเป็นรอบ ๆ เช่น 3 เดือน: เดือนแรกประกาศสิทธิพิเศษช่องทางแบรนด์, เดือนสองทำแคมเปญสมาชิก, เดือนสามเน้นรีเทนชัน (ซื้อซ้ำ) แล้วค่อยประเมิน ไม่ใช่เปลี่ยนทุกอาทิตย์ 4) ออกแบบ “สิทธิพิเศษ” ที่ไม่ใช่การลดราคาอย่างเดียว ตัวอย่างที่ทำได้ทันที: คูปองส่งฟรีเฉพาะ LINE OA, ของแถมเฉพาะสมาชิก, บริการหลังการขาย, เซ็ตบันเดิล, รับของที่หน้าร้านแบบมีผู้ช่วยแนะนำ (เพิ่มประสบการณ์) วิธีนี้ช่วยรักษาภาพลักษณ์และไม่ทำให้พนักงานหน้าร้านรู้สึกว่าเหนื่อยฟรี 5) เก็บฐานข้อมูลลูกค้าให้เป็นระบบ หลายแบรนด์ที่ผมเห็นพลาดตรง “ขายได้แต่ไม่มีรายชื่อ” เริ่มง่าย ๆ ด้วย LINE Official Account, แท็กกลุ่มลูกค้า, บรอดแคสต์ตามความสนใจ และทำคอนเทนต์ดูแลหลังการขาย สิ่งนี้ทำให้เราไม่ต้องพึ่งโปร 8.8/9.9/10.10 ตลอดเวลา สรุปในสไตล์ Jade เลือดสาดมาร์เก็ตติ้งที่ผมตีความได้คือ: แพลตฟอร์มมีประโยชน์ถ้าเราใช้เป็น แต่ถ้าเริ่มรู้สึกว่าเงื่อนไขมากขึ้น ส่วนลดที่ลูกค้าได้ “น้อยกว่า” ต้นทุนที่เราจ่าย และคุณค่าแบรนด์กำลังถูกบั่นทอน การกลับมาแฟร์กับตัวเองด้วยการสร้างช่องทางของเราให้แข็งแรง อาจเป็นการตัดสินใจที่คุ้มที่สุดในระยะยาว

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