I've been incorporating the Soapbox biotin shampoo into my haircare routine for a few weeks now, and I can genuinely say it has made a noticeable difference. What I love most is that it's sulfate-free and vegan, which makes it gentle on my scalp and hair while still delivering impressive cleansing and volume. The addition of plum oil really stood out to me. It offers a subtle, fresh scent that lingers pleasantly without being overpowering. Plus, plum oil is known for its nourishing benefits, helping to add shine and softness to hair strands. I've also noticed the formula includes collagen from the descriptions on the packaging, which I believe supports stronger, healthier hair by helping restore and protect damaged strands. My hair feels fuller and more voluminous after washing, which is great because I tend to struggle with flatness. It’s also helped in maintaining moisture without weighing my hair down, which can often be a downside with volumizing products. I purchased the shampoo at Sally Beauty, and the 16 fl oz bottle is a good size for regular use. From personal experience, combining this shampoo with a good conditioner—preferably from the same Soapbox biotin line—maximizes the benefits. It’s a simple step that adds hydration and helps detangle, making hair easier to manage. For anyone looking to switch to a vegan and sulfate-free shampoo that truly helps restore volume and shine, I'd highly recommend giving this range a try. It fits perfectly into a healthy haircare routine aimed at achieving those #GoodHairDays and maintaining hair vitality.