Stop selling products. Customers don't want products!!!

The customer does not buy goods or services, but the customer purchases the "results" he wants to accomplish, just so you understand, the theory is that you can make a lot more money...

This principle is called

"Job to be done," or JTBD for short.

The simple principle is

1. Look at the real problems of customers. The real goals that customers want.

Instead of asking, "What kind of goods do customers like?"

"What are you trying to accomplish?"

2. Focus on jobs, not just products.

For example, people do not buy coffee only because it is delicious, but because it makes them awake, functional, or an excuse to find a place to work, to talk.

Or make yourself look good

3. Think like "boss / subordinate."

Customers "hire" our goods / services to accomplish certain tasks.

If he's not satisfied or finds something better, he "fires" and goes to a new one.

Give an example.

Line man / Grab

People don't hire because of "cool apps," but because they want to bring food or get to their destination early and don't have a car headache.

Netflix

People don't apply because of a lot of movies. Beautiful pictures, but because they want to relax after work or holidays without leaving home.

Online products / Affiliates

People buy links, not because we send them links, but because we solve problems or give them advice, what they're looking for, to improve their lives without sitting in the TARDIS.

You see, people don't just want products, they have a purpose or a problem, and just by understanding this, you can understand how to answer and please customers.

How about you read my article?

Because what exactly do you want?

Try the comments. Tell me.

To find good knowledge to serve.

More exactly...

# Selling# Trending # Not sold but used to like# Idea