Testing products for an online shop, especially on platforms like TikTok, requires a strategic approach that goes beyond just listing items. One effective method is to create multiple videos per product—typically several per item—to gauge real audience engagement and buying interest. This approach allows you to analyze which product presentations, hooks, or content styles perform best. Experimentation is key. Try different content angles such as storytelling, demonstration, or problem-solving, and consider testing your videos at various stages of the sales funnel—from awareness to conversion-focused content. Don't hesitate to explore diverse categories if you haven't settled on a niche yet. Over time, you’ll discover a vertical that not only sells well but also aligns with your interests and lifestyle, making it easier to create authentic content. One important tip is to identify products that resonate in a specific vertical, as this can generate consistent audience trust and loyalty. Using products that are part of your daily lifestyle enhances authenticity and can genuinely drive sales. Additionally, keeping track of your testing results is crucial; consider using analytics to measure video performance and sales data. Remember, product testing on TikTok shop is not a one-time event but an ongoing process. Continuously refine your strategy based on feedback and performance to optimize your shop’s success. Feel free to comment below if you have questions or need more personalized advice on testing products effectively.