All of friends are getting married, getting pregnant, or getting houses…so we got a billboard in Times Square to stay relevant in the group chat.

Saw our name in lights thanks to brex - thank you for showing Fourplay some love! #femalefounders #brex #womenownedbusinesses #doubledating #nyc

2025/1/8 Edited to

... Read moreIn a world where personal milestones can create bonds or distances between friends, we chose to celebrate our friendship in a big way by showcasing our name in Times Square. This bold and fun initiative was supported by Brex, a financial platform known for empowering female founders and entrepreneurs. Through this experience, we aimed to remind our friends that no matter where life leads—whether it’s marriage, children, or new homes—our friendship remains a priority. Moreover, the billboard marked a statement about the importance of community in the journey of entrepreneurship, especially among women. Events and platforms that promote women-owned businesses, such as #WomenOwnedBusinesses, #FemaleFounders, and #DoubleDating, highlight the collective support that drives individual success. We encourage our readers to engage in such conversations, as they are vital for building networks that uplift and empower. Let's celebrate every unique path while fostering strong connections that help us all grow together.

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