When your sister is a photographer with serious talent, and even more vision, you build a brand that rises to meet her. We originally built the foundation for her photography business years ago, but as her work has grown and evolved (as did she!), it became clear her brand needed to do the same.

One week ago, I made the scariest decision of my life: I left the comfort of my 9 year corporate career to start over. What I didn’t expect was the wave of emotions that would follow. There’s freedom, yes—but also fear. There’s joy—but also doubt. There’s peace—but also this quiet discomfort of