Most people think I teach women about avoidants.
I don’t.
For over 17 years, I’ve worked with more than 30,000 women across Asia, the UK, and the US.
I started in beauty.
Then sales.
Then leadership.
Then personal branding.
And after watching thousands of women, I noticed something.
The same patterns kept appearing everywhere.
⸻
The woman who struggled to ask for the sale often struggled to ask for what she needed.
The woman who undercharged often undervalued herself everywhere else.
The woman waiting to be recognised at work was often waiting to be chosen in love.
The environment changed.
The pattern didn’t.
⸻
That’s when I realised:
I wasn’t teaching makeup.
I wasn’t teaching sales.
I wasn’t teaching visibility.
I was studying behaviour.
Because most women don’t have separate problems.
👉 They have one pattern showing up in multiple areas of life.
⸻
The same pattern can affect:
👉 relationships
👉 money
👉 confidence
👉 leadership
👉 boundaries
👉 self-worth
👉 visibility
⸻
Until the pattern changes—
the results rarely do.
That’s why my work is different.
I help women understand what their:
👉 identity
👉 standards
👉 behaviour
👉 presence
are silently communicating to men, opportunities, and the world.
⸻
📘 Start with my books.
DM BOOK
🌐 www.juliashantal.com
And if you’re ready to identify the exact pattern affecting your relationships, confidence, standards, and decision-making—
DM RESET
In RESET, I help women uncover blind spots, recalibrate behaviour and standards, and stop repeating the same outcomes in different forms.
Because when the pattern changes—
everything changes.
Julia Shantal
Style & Reinvention Expert
🌐 www.juliashantal.com
Throughout my personal journey working with women in diverse fields such as beauty, sales, and leadership, I’ve witnessed how deeply ingrained behavior patterns influence multiple areas of life simultaneously. For example, a woman who finds it hard to assert herself at work might also struggle to express her needs in relationships, which often points to a common underlying pattern rather than isolated issues. One memorable case was a client who consistently undervalued her expertise during sales pitches and, at the same time, hesitated to set healthy personal boundaries. It became clear that her self-worth was connected to the invisible standards she held herself to, reinforced by years of avoiding confrontation. Through focused reflection and recalibrating her personal standards, she gradually built the confidence to negotiate better deals and nurture healthier relationships. This crossover of patterns means that success in one area requires understanding the holistic influences on behavior. By working on identity, standards, and presence, women can start communicating more authentically—not only to others but also internally to themselves. This internal shift is what truly sparks meaningful change. Tools like journaling about recurring challenges, seeking feedback from trusted confidants, and coaching focused on behavioral awareness can facilitate this process. It’s important to recognize that these patterns often stem from deeply rooted beliefs shaped by culture, upbringing, and past experiences. From my experience, embracing this mindset shift doesn’t happen overnight but consistently challenging these patterns leads to progress. I encourage women to be patient and compassionate with themselves as they uncover blind spots and consciously decide to change. Ultimately, the empowerment gained from recognizing and transforming these behavioral cycles reflects not only in improved relationships but also manifests in enhanced leadership capabilities, financial self-worth, and overall life satisfaction. The journey to change is ongoing but undeniably rewarding when women realize they hold the key to rewriting their own story.