🔥 10 TENCENT Strategy and Business Lessons

TENCENT Book Summary A New Influence Empire

1.Create an ecosystem (Ecosystem) instead of a monopoly.

The strategy that makes Tencent great comes not from building everything on its own, but from being open and spending money on potential startups to build a strong network of partners.

2. Speed and user experience is the heart.

The development of productions in the digital age requires rapid testing and improvement according to the user's continuous fedback to best solve market problems.

3. Superior to capital is state power.

A key lesson of business in China is that the government has absolute power to organize the industry; ignoring state alarms can lead to disaster, such as the Ant Group IPO suspension case or the online tutorial industry sweep.

4. The war burned money to usurp the user base.

In new business destinations, such as Ride-hailing applications, companies make huge losses to subsidize prices and win as much market share as possible until their competitors give up.

5. The game is the main treasure and weapon.

Investing in the gaming industry, especially MOBA games, and making global acquisitions like Riot Games, is a key strategy to make a fortune and maintain a teenage user base.

6.Rookie competitors are always ready to knock down the champion.

Despite owning the social media market, Tencent faces a huge threat from the growth of ByteDance, which uses a short video guidance algorithm system, attracting people's attention.

7.Bridging the online world to the offline world (O2O)

Businesses like food delivery applications (such as Mei Duan) demonstrate the power of managing enormous numbers of employees and using technology to effectively meet everyday needs.

8. User information is property and risk.

The vast holdings of data gave the company power, but at the same time it was the target of national security scrutiny, as was the case when Didi was investigated and stripped of applications after forcibly bringing the company into the U.S. stock market.

9. Keep abreast of the transition of the ages.

From the desktop computer age to the mobile Internet age, the surviving and great companies are the ones that dare to restructure and discard their old achievements to jump into a new battleground in time.

10. A vision that must be overlooked for the future.

As the original battleground begins to become saturated and heavily controlled, looking for opportunities in futuristic technologies such as Metaverse is the inevitable next step in maintaining technological leadership.

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The Influence Empire Book

Tencent New Influence Empire

Writing: Lulu Chen

Translation: Srini Ashwanandkul

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