"Delicious" is the heart, "narrative" is the path.

Dad...A lot of menu shops are not good.

Have you ever wondered why some stores have so many menus, but they don't sell very well?

I'll tell you what...It's not just about delicious things, son, it's about stories.

Imagine following your father...Our restaurant has 300 different foods, Chinese food, Japanese food, French food, but when people see a lot of menus, they are confused, do not know what to order, and feel that our restaurant is "not proficient," like you can do everything, but not really good at it.

At a rival shop, he only has a steak menu, but he tells a very interesting story. He takes a clip of how he chooses beef, tells the story of which farm the meat came from, and how the chef makes the steak to get the right ripeness. When he looks at it, he feels that it is more "reliable" and "special" than our shop.

You know, our store also has a good story, but we haven't told anyone yet.

7 Ways to Tell Our Shop Unbeaten

I have seven easy ways to make our shop look more interesting.

Turning a lot of menus into "3 Nationalities in One Kitchen": Instead of saying there are hundreds of foods, let's restate that we are a restaurant with three nationalities in one kitchen, Chinese, Japanese and French food, and we took a picture of how there are chefs in our kitchen who specialize in each type of food.

Determine the "special day" of each nationality: Do we tell each food story each day? For example, Monday is the day of Japanese food. We tell the story of where the fish used to make sashimi comes from. Why choose fresh fish like this? Wednesday is the day of Chinese food. We also tell the story of Peking duck that we only use special raised duck. Friday is the day of French food. We also tell the story of the croissant that we bake fresh every morning. This will make people follow our page and feel like tasting the menu each day.

Use "Air Room" as a selling point: You know, most northeastern restaurants do not have air-conditioned rooms, but our stores do. We take pictures of the atmosphere in the store as warm as eating at home and tell customers that our restaurant is suitable for every occasion. Whether you come with friends or family, it's comfortable.

Make the price clear: New customers tend to be afraid of whether the price is too expensive. We post the "Value Set" photo clearly, such as "5 Chinese food sets for 4 people, only pay 800 baht." This will make it easier for customers to make decisions, not afraid that the price will exceed the budget.

Use customer voice as "confirmation": Do you remember how there are customers who review our store on Google? Let's take these good words and post them on our store page with beautiful photos of the food, because the customer's voice is actually the most reliable.

Tell a Store Decor Story: Can we tell others why we choose to use Japanese-style wood furniture? Why do we choose to use warm-tone lighting? This kind of storytelling will make customers feel more attached to our store.

Daily Posts Unbroken: We have to aim that we can post new content every day, every day, like today telling food stories, tomorrow telling raw materials, the next day posting customer reviews. This will make people remember our store and know that our store is still alive.

Lesson from Dad: "Deliciousness" is the heart, "narrative" is the path.

Honey...Cooking is the heart of our store, but storytelling is what gives customers the courage to open doors to us.

There are many good things in our shop, delicious food, cold air rooms and warm atmosphere. We just haven't told anyone yet.

I want you to remember...Don't wait for sales to fall and do anything, because in the business world, when we stop telling stories, people will start to forget us immediately.

Let's start telling the story of our store from today. I believe our store will definitely sell better.# Restaurant operator # Create delicious in your way